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grandMA3 Commands Record-Breaking King Pro League Grand Finals at Beijing’s Bird’s Nest

by Elton -

CHINA: When the Honor of the Kings Grand Finale took over Beijing’s iconic Bird’s Nest Stadium, it wasn’t just an esports championship; it was a full-scale visual spectacle that fused live performance, choreography, massive LED architecture, lighting design, and Augmented Reality into one of the most ambitious stadium productions the

Extreme Productions Powers the Middle East’s Visual Ambition with Hippotizer MEUSE MX Debut

by Elton -

MIDDLE EAST: As the Middle East continues to redefine the scale and spectacle of live entertainment, Extreme Productions has taken a decisive step to elevate the region’s technical arsenal — becoming the first rental house in the market to invest in Green Hippo’s award-winning Hippotizer MEUSE MX Series

LSC Doubles Down on Reliability with Bold 5-Year Warranty Move

by Elton -

GLOBAL: LSC Control Systems has announced a substantial extension of its standard product warranty—from 2 years to 5 years—signalling a heightened commitment to durability and long-term performance across its portfolio. The Melbourne-based specialist, now operating under the umbrella of ROBE Lighting s.r.o. following its 2024 acquisition, has built a formidable

AtlasIED Strengthens Global Footprint with Strategic Engineering Appointments

by Elton -

GLOBAL: AtlasIED has expanded its international team with two strategic appointments aimed at reinforcing regional expertise and strengthening partner engagement. Bartosz Pętlak joins as Applications Engineer for EMEA, while Roger Lim steps into the same role for APAC. Both will bring extensive, field-tested experience to support the company’s growing global operations. Based

Calrec and Grass Valley Unite to Power Next-Gen Software-Defined Production

by Elton -

GLOBAL: A landmark collaboration that reflects the accelerating shift toward virtualised and cloud-native workflows – Calrec and Grass Valley have announced a long-term broadcast audio technology partnership that brings Calrec’s ImPulseV virtual DSP engine into Grass Valley’s AMPP cloud-native live production platform. The integration establishes a unified, software-defined production

MD Events Asia Becomes Malaysia’s First NEXO Alpha+ Owner as System Debuts in the Country

by Elton -

MALAYSIA: NEXO’s highly anticipated Alpha+ hybrid-source sound reinforcement system has made its official debut in Malaysia—marked not only by a high-impact launch event, but more significantly by the announcement of MD Events Asia Sdn Bhd as the first company in the country to invest in the next-generation platform. Hosted

Bluesound Professional and NETGEAR Partner to Streamline Networked Audio Deployment with Preconfigured AV Profiles

by Elton -

GLOBAL: In a move designed to simplify one of the most critical layers of modern AV infrastructure, Bluesound Professional and NETGEAR have announced a strategic collaboration to enable faster, more reliable deployment of networked audio systems through preconfigured profiles on NETGEAR AV switches. At the core of this partnership is a

SHURE Invests in EDGE Sound Research to Advance the Future of Experiential Audio

by Elton -

GLOBAL: In a strategic move that underscores its commitment to next-generation audio innovation, SHURE has announced a minority investment in EDGE Sound Research, a fast-emerging start-up focused on redefining how audiences experience sound across entertainment platforms. Founded in 2019 by University of California, Riverside students Ethan Castro and Valtteri Salomaki,

LSC Control Systems Strengthens Global Sales Strategy with Martin Bowman Appointment

by Elton -

GLOBAL: LSC Control Systems has reinforced its internal sales capabilities with the appointment of Martin Bowman, bringing more than three decades of hands-on industry experience into a role designed to deepen customer engagement and technical support across global markets. The Australia-based manufacturer that’s renowned for its data distribution, power and lighting control

Christie Griffyn 4K50-RGB Investment Powers MSS World’s Next-Gen Projection Ambitions

by Elton -

INDIA: In a decisive move that reinforces its leadership in large-format visual experiences, Christie has announced a significant investment by MSS World in its flagship RGB pure laser projection technology, marking a notable milestone for India’s projection mapping and immersive experience landscape. MSS World has acquired 16 units of the Christie

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