Disguise Strengthens Middle East Presence with New Regional Entities, Partnerships and Strategic Hires

by Elton - June 9, 2026June 9, 2026

MIDDLE EAST: As investment in immersive experiences, large-scale entertainment projects and destination attractions continues to accelerate across the Middle East, Disguise is expanding its regional footprint with a series of strategic initiatives designed to bring the company closer to customers and partners throughout the region. The visual experience technology specialist, whose platform

RCF Delivers Integrated Audio Experience at NYX Hotel Limassol

by Elton - June 2, 2026June 1, 2026

CYPRUS: RCF loudspeaker solutions have been selected to provide background music and ambient audio coverage throughout NYX Hotel Limassol, a contemporary lifestyle hospitality destination located in the historic centre of Limassol, Cyprus. Supplied and delivered by Megasound, RCF’s official distributor in Cyprus, the installation has been designed to complement the hotel’s

Extreme Productions Powers the Middle East’s Visual Ambition with Hippotizer MEUSE MX Debut

by Elton - April 23, 2026April 23, 2026

MIDDLE EAST: As the Middle East continues to redefine the scale and spectacle of live entertainment, Extreme Productions has taken a decisive step to elevate the region’s technical arsenal — becoming the first rental house in the market to invest in Green Hippo’s award-winning Hippotizer MEUSE MX Series

tvONE Appoints Amit Singh as Regional Sales Manager for India and the Middle East

by Elton - January 29, 2026January 28, 2026

INDIA & MIDDLE EAST: tvONE has announced the expansion of Amit Singh’s role to Regional Sales Manager for India and the Middle East. With more than a decade of experience in the audio-visual industry, Amit brings extensive expertise in AV project design, brand development, and distribution management to the role. Amit is

RCF Enhances Regional Impact with New Middle East Office in Dubai

by Elton - November 13, 2025November 13, 2025

DUBAI: RCF has strengthened its global presence with the launch of a new regional office in Dubai, underscoring the company’s long-term commitment to supporting customers and partners across the Middle East. The strategic expansion enhances proximity to key markets and reinforces relationships with distributors, rental companies, integrators, and consultants throughout the

Van Damme Powers the Pulse of Ushuaïa Dubai

by Elton - November 11, 2025November 10, 2025

DUBAI: Bringing the unmistakable spirit of Ibiza to the Middle East, Ushuaïa Dubai made a dazzling debut in October 2024 at Dubai Harbour, launching with a headline performance from Calvin Harris. Within weeks, the open-air venue had cemented its reputation as one of the city’s most electrifying nightlife destinations, drawing

Barco Appoints Martin Professional as Distributor for Mid-Range Projection Solutions in Middle East

by Elton - October 23, 2025October 23, 2025

MIDDLE EAST: Barco has appointed Martin Professional Middle East (MPME) as distributor for its mid-range projection solutions in the region. This strategic partnership marks a significant milestone in Barco’s commitment to expanding its presence and delivering world-class visual experiences across the Middle East. This agreement builds on a longstanding relationship between Barco

Fohhn Audio Strengthens ME Footprint Through Strategic Distribution Partnership with Dubai-based FVC

by Elton - October 16, 2025October 16, 2025

MIDDLE EAST: Fohnn Audio AG has announced an expansion of its presence across the Middle East and Africa through a new distribution partnership with FVC. The agreement, which excludes South Africa, looks to bring Fohhn’s range of networked audio systems to a wider regional audience — with applications spanning

Thomsun Trading Est Reshapes Middle East AV Landscape with Yamaha and NEXO

by Elton - May 28, 2025

MIDDLE EAST: Thomsun Trading Establishment is charting new territory for pro audio in the Middle East with the successful launch of Yamaha Professional Audio and NEXO in Oman, amplifying its regional footprint. Through immersive events tailored for sound professionals, the Thomsun hosted engagements not only introduced cutting-edge audio innovations but also reinforced the

NEP Group Appoints Mohammad Hammoud as First Chief Commercial Officer for Middle East and Asia Business

by Elton - May 17, 2025

MIDDLE EAST & ASIA: NEP Group – reputed media services provider for live sports and entertainment worldwide – continues to invest in the Middle East and Asia, as they announced the appointment of experienced media industry executive Mohammad Hammoud as the first Chief Commercial Officer (CCO) for NEP’s Middle East and Asia business.