GCC: Void Acoustics has appointed GSL Professional as its distribution partner across the GCC, covering the UAE, Saudi Arabia, Qatar, Kuwait, Bahrain and Oman. The focus will include high-end and boutique hospitality, luxury residential, fashion and retail, yachting, wellness, nightlife and entertainment.

“The GCC is a very natural market for Void. There is significant investment taking place across luxury hospitality, residential, fashion, yachting and nightlife, and these are exactly the types of environments where sound is becoming a more visible part of the overall design and experience,” said Sam Brandon, Managing Director at Void Acoustics. “We already have some excellent relationships in the region, particularly in Dubai, and GSL gives us a much stronger platform from which to support that existing business and expand further across the GCC. We are particularly excited about the opportunity in Saudi Arabia, Qatar, Kuwait, Bahrain and Oman. These are markets where we believe the combination of Void’s performance, design and brand identity can be extremely relevant.”

GSL Professional will support Void across the six markets with stock availability, technical expertise, system design, training, demonstrations and after-sales support, while developing relationships with consultants, integrators and interior designers.

“Void is a very distinctive brand with a strong identity, and we see significant potential for it across the GCC,” said Fouad Fowzi, CEO of GSL Professional. “The region continues to see major investment in high end, boutique spaces, and there is growing demand for audio solutions that combine technical performance with strong design. Void fits that market extremely well. We are looking forward to working closely with the Void team, supporting existing partners and introducing the brand to new opportunities across the GCC.”

Andy Rigler, Head of EMEA at Void Acoustics, added: “There is a lot of opportunity for Void across the GCC and this partnership gives us a much stronger regional platform. Our focus now is on supporting the partners we already have, getting Void in front of more consultants, integrators and interior designers, and developing the right opportunities across the wider region. Saudi Arabia in particular is moving quickly, but we also see real potential across Qatar, Kuwait, Bahrain and Oman. The combination of GSL’s regional presence and Void’s growing relevance in hospitality, luxury and lifestyle projects makes this a very exciting next step for us.”

Void and GSL will now begin joint activity across the GCC, including product demonstrations, technical training, consultant and designer engagement, partner development and project support.