MIDDLE EAST: Axion Displays has appointed Nizar Naser as Sales Manager for the Middle East, reinforcing its regional focus on supporting distributors and system integrators while developing opportunities across the professional AV market.

Naser brings more than 22 years of experience in business development, sales and strategic partnerships across the Middle East and Africa. And in his new role, Naser will oversee business development across the Gulf Cooperation Council (GCC) countries and the wider Middle East, with a focus on professional AV, higher education, visitor attractions and immersive experiences. His appointment also provides continuity for Digital Projection customers and partners in the region. As Digital Projection’s EMEA sales representative, Axion Displays manages regional sales, pre-sales consultancy, product availability and after-sales support, with sourcing options from Europe and Asia.

“I’m delighted to join Axion Displays and continue working with the customers and partners I’ve built strong relationships with over many years. For Digital Projection customers, it’s very much business as usual – with the same people, expertise and support they know and trust. I’m also excited to introduce our wider portfolio, including Magnos LED, Brainsalt media servers and our own software platforms alongside Digital Projection. This gives our channel partners more choice and flexibility to find the right technology for each project.”

Beyond new installations, Naser also sees scope for helping organisations get more from their existing AV infrastructure. Axion Displays’ recently launched Radar platform is designed to provide real-time telemetry monitoring and predictive maintenance across multi-vendor AV environments. By identifying potential issues proactively, the platform aims to help integrators and service providers reduce downtime and extend equipment lifespans.

Dirk Siedle, CEO at Axion Displays, added: “Nizar brings exceptional regional knowledge, technical expertise and trusted relationships built over more than two decades. The Middle East is an important market for Axion Displays, and his appointment reinforces our commitment to supporting local distributors and system integrators with the products, expertise and support they need to deliver successful projects.”