MIDDLE EAST: Clear-Com has appointed Dubai-based Venuetech LLC as its main Partner for the Middle East, creating a new regional platform for the professional intercom and communication specialist as it looks to broaden access to its portfolio across one of the AV industry’s fastest-developing markets.

The partnership brings Clear-Com into Venuetech’s established network of customers and system integrators across the Middle East, with Venuetech taking responsibility for supporting the distribution, demonstration and adoption of Clear-Com solutions throughout the region. The company will also showcase the Clear-Com portfolio from its Dubai showroom, giving customers and integrators a local point at which to experience the technology.

For Venuetech, the appointment adds professional communications to a portfolio already spanning professional audio, video, lighting, conferencing, control and networking. Its multidisciplinary team provides system design support, product demonstrations, technical training, after-sales service and maintenance to AV professionals and system integrators, supporting applications across corporate, education, entertainment, hospitality, houses of worship, government and large-scale venue environments.

The combination creates a potentially useful route to market for Clear-Com, particularly as projects across the Middle East increasingly require integrated communication infrastructure alongside their broader AV systems. Venuetech’s existing relationships with integrators and its regional technical support capabilities provide a foundation for introducing Clear-Com solutions into these applications while giving customers access to local expertise.

“The Middle East continues to be an important market for Clear-Com, and we wanted a partner with the regional reach, technical capability and customer relationships to support our continued growth,” said Samer Mouwanes, Regional Sales and Business Development Manager, Middle East, Africa, Turkey, Greece and Cyprus, Clear-Com. “Venuetech brings extensive experience across the professional AV market and a strong understanding of the customers and applications we serve. We are very pleased to welcome the team as our partner and look forward to working together to expand access to Clear-Com solutions and support customers throughout the region.”

For Venuetech, the partnership also represents an opportunity to build on its existing presence in professional AV while adding Clear-Com’s specialist communications expertise to its offering. “Clear-Com has built an exceptional reputation in professional communications, and its technology complements many of the markets and customers we already support across the region,” said Alice Macaluso, Audio Brand Manager, Venuetech. “We see a real opportunity to combine Clear-Com’s technology and experience with the relationships, technical knowledge and regional presence that Venuetech has developed over the years. We are investing for the long term and are very excited about what we can build together.”

Rather than positioning the appointment simply as a distribution arrangement, both companies are planning a broader programme of product, customer and market initiatives over the coming months. These will focus on demonstrating Clear-Com’s solutions and their applications to customers and integrators across the Middle East.