Optocore Formalises Distribution Agreement with Rightway Audio Consultants (RAC) for Chinese Market Knowledge Hub Latest News by Elton - July 15, 2025 CHINA: Rightway Audio Consultants (RAC) have been officially named as Optocore’s official distribution partner for China, Hong Kong and Macau —an appointment that marks a significant evolution of the two companies’ long-standing relationship. What was once a successful reseller partnership has now matured into a strategic alliance with a clear focus
Varun Mahesh Jagger Promoted to Regional Manager for Distribution in Europe, Middle East, India and Africa Knowledge Hub Latest News by Elton - July 15, 2025 GLOBAL: Powersoft has announced the promotion of Varun Mahesh Jagger to the newly created role of Regional Manager (distribution) for the EMEIA region. Jagger joined Powersoft in 2018 and had served as the Italian company’s sales manager for EMEIA (Europe, the Middle East, India and Africa) since 2021, where he played a
PROTOS VOYAGER Hoists Elevate Production Capabilities at AVC SQUARE Tokyo Knowledge Hub Latest News by Elton - July 15, 2025 JAPAN: At AVC SQUARE’s state-of-the-art new 13,000m² facility in Tokyo, the rigging infrastructure takes centre stage—thanks to the deployment of advanced VOYAGER hoist systems from PROTOS. The expansive complex, featuring the newly unveiled high-spec AVC SQUARE LAB with a soaring 10-metre ceiling, has been purpose-built to accommodate full-scale production rehearsals,
Show Technology Facilitates Ayrton Mamba’s Dazzling Australian Debut with Showscreens Knowledge Hub Latest News by Elton - July 14, 2025 AUSTRALIA: Show Technology, Ayrton’s authorised partner in Australia, has delivered the country’s first batch of Ayrton Mamba luminaires to leading event production house Showscreens — marking a high-impact debut at one of the nation’s most iconic venues. Fresh off the truck, the Mamba units were immediately pressed into action at Perth’s Optus
Electrocraft Scales Up Audio Arsenal with Waves eMotion LV1 Consoles Knowledge Hub Latest News by Elton - July 14, 2025 INDIA: Marking yet another major milestone in its journey as one of India’s most prominent full-spectrum live event technical service providers, Mumbai-based Electrocraft has fortified its inventory with the addition of three units of the eMotion LV1 64-channel mixing console from Waves Audio. Renowned across India’s entertainment and event production
Ville Kauhanen Relies on DirectOut for System Design Knowledge Hub Latest News by Elton - July 10, 2025 GLOBAL: DirectOut, manufacturer of high-end audio solutions for a plethora of audio application, has been chosen by system designer and engineer, Ville Kauhanen to provide fail-safe stability for all his complex stadium-touring audio system designs. Kauhanen is at the very top of his game when it comes to live music touring; having
Prolight + Sound 2026 Repositions Itself Knowledge Hub Latest News by Elton - July 9, 2025July 9, 2025 GLOBAL: Prolight + Sound is entering 2026 with a refined concept. And at the heart of this realignment is a streamlined three-day format and a sharpened focus on the European market. Following a comprehensive survey of exhibitors, Prolight + Sound 2026 will take place from Tuesday 24 to Thursday 26 March. The
Epson Announces Partnership with Global Music Icon Shakira Knowledge Hub Latest News by Elton - July 9, 2025 META – CWA : Epson has named international music icon Shakira as the new official ambassador for its Middle East, Türkiye, Africa, Central and West Asia (META-CWA) region. Officially launched on July 1st 2025, the strategic partnership with Shakira aligns with Epson’s dedication to providing accessible and sustainable technology to empower
Lukas von Arx appointed CEO of Neutrik Group Knowledge Hub Latest News by Elton - July 8, 2025 GLOBAL: Neutrik Group has announced the appointment of Lukas von Arx as its new Chief Executive Officer, effective as of 1 July 2025. Lukas von Arx brings a wealth of international experience and leadership expertise in the cable and connectivity industry. Following his commercial apprenticeship at Studer Draht- und Kabelwerke AG, he
Claypaky Open Day Returns to Singapore with Cutting-Edge Showcases Knowledge Hub Latest News by Elton - July 7, 2025 SINGAPORE: After a six-year hiatus, Acoustic & Lighting System Singapore successfully reignited industry excitement by hosting the long-awaited Claypaky Open Day—marking the brand’s first such event in the city-state since 2019. Held at the distinctive arts venue 72-13, home to The Curators Academy and TheatreWorks, the event brought together approximately