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Adam Hall Expands Partner Summit Bringing APAC And European Partners Into Product Discussions

by Elton -

GLOBAL: Adam Hall Group brought together 22 strategic partners from 18 countries at its Global Partner Summit 2026, extending the partner format established in Bali in 2024 to European participants for the first time. Held from 29 September to 1 October, the three-day summit brought together partners, customers and industry thought leaders

SDA Upgrades Little Mermaid Fly System

by Elton -

JAPAN: Disney’s The Little Mermaid has been running for more than 15 consecutive years with Shiki Theatre Company, one of Japan’s leading theatre producers, which operates 11 theatres across the country. As the production enters its 16th year, Sixty82 Doughty Japan (SDJ) – the dedicated Japanese sales and distribution branch

Sennheiser Supports Hands-On RF Training in Dubai

by Elton -

DUBAI: Sennheiser has provided professional wireless audio equipment and technical expertise for a training programme delivered by Skill Tech Audio Engineering Institute in Dubai, giving students hands-on experience in RF coordination and wireless microphone systems. Ryan Burr, Technical Application Engineer EMEA at Sennheiser Middle East, commented, “Understanding RF coordination and

Alwyn Wong Appointed Regional Sales Manager As Outline Expands Its Asia Focus

by Elton -

APAC: Outline has appointed Alwyn Wong as Regional Sales Manager for APAC, strengthening the Italian professional audio manufacturer’s presence across the Asia Pacific market. Based in Kuala Lumpur, Malaysia, Wong will oversee Outline’s business across APAC, excluding India, reporting to Sales and Marketing Director Fernando Rey Méndez. His remit covers professional rental,

Aljoscha Bergforth To Lead Kling & Freitag’s Global Sales Development

by Elton -

GLOBAL: Kling & Freitag has appointed Aljoscha Bergforth as Sales Director, with responsibility for the strategic development of its sales activities and the support and expansion of customer and partner relationships in Germany and international markets. Bergforth will work with the existing team to strengthen relationships with distributors while identifying new opportunities

Creative Technology Names Tom See As New President

by Elton -

GLOBAL: Creative Technology Group is set for a leadership transition as founder and CEO Graham Andrews prepares to step away from day-to-day leadership at the end of 2026, following the company’s 40th anniversary year. Tom See will join Creative Technology Group as President on September 14 and assume leadership

Delhi’s Beats Light & Sound Builds HK Audio Inventory

by Elton -

INDIA: Delhi-based Beats Light & Sound has expanded its live sound inventory with a 56-unit investment in HK Audio systems, supplied by Hitech Audio Video LLP. The order includes the second COSMO system sold in India, alongside products from HK Audio’s CX and POLAR ranges, giving the rental company a broader toolkit

Aura Visual System Relies on Void Acoustics To Balance High-Impact Sound with Architectural Restraint at House Of Savoy

by Elton -

THAILAND: House of Savoy Bangkok, located on the second floor of SILQ Hotel & Residence on Sukhumvit 24, has been designed around a darker, more luxurious aesthetic, combining deep tones with orange and silver accents to create a dramatic and deliberately mysterious environment. For Aura Visual System, the challenge was

118 Ayrton Veloce Profiles Create Sculptural Lighting for Gaurav Gupta’s Mumbai Couture Showcase

by Elton -

INDIA: Gaurav Gupta’s Haute Couture Collection took to the runway at Jio World Pavilion 3 in Mumbai in July 2026, bringing the avant-garde Indian couturier’s distinctive sculptural aesthetic to a presentation built around the theme Lunar & Solar. With Gupta’s work having featured internationally, including at Paris Haute Couture Week,

Avientek To Represent Sagitter Across Five Middle Eastern Markets

by Elton -

GCC: Sagitter (aka Sagitter Lighting) has appointed Avientek as its official distributor across the GCC, covering the United Arab Emirates, Oman, Bahrain, Qatar and Saudi Arabia. The agreement gives Avientek responsibility for providing resellers and end users across the five markets with access to Sagitter’s lighting solutions, backed by

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