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Sontronics Joins Hands with JS Audio Solutions For New Zealand

by Elton -

NEW ZEALAND: UK boutique microphone manufacturer Sontronics has appointed JS Audio Solutions as its new distribution partner in New Zealand, creating a dedicated local channel for its microphone range while strengthening the brand’s presence across the market. Led by CEO Juan Soothill, JS Audio Solutions brings local market knowledge, technical

Sennheiser Joins Formula E as Official Sound Provider to Accelerate Immersive Racing Experiences

by Elton -

GLOBAL: Formula E and Sennheiser have entered into a multi-year partnership that sees the audio specialist become the ABB FIA Formula E World Championship’s Official Sound Provider, bringing Sennheiser’s professional audio solutions and AMBEO immersive audio technology into the championship’s global broadcast and trackside operations. The collaboration is set to explore

VEGA and Analog Way Join Forces to Scale Visual Processing Across APAC

by Elton -

APAC: VEGA and Analog Way have announced a global partner agreement, establishing a strategic alliance that will extend across Vega's network of 27 offices throughout the Asia-Pacific (APAC) region. The partnership brings Analog Way's visual processing and presentation technologies into Vega's turnkey integration portfolio as the system integrator expands

ChamSys Strengthens Australian Presence Through New Distribution Partnership with Showtools International

by Elton -

AUSTRALIA: ChamSys is further strengthening its presence in the country through a new distribution agreement with Showtools International. Effective June 5, Showtools International has officially become the lighting control brand’s distributor for the Australian market, creating a streamlined pathway for customers to access both ChamSys lighting control solutions and CHAUVET Professional

JPRO Named New Zealand Distributor for Audio-Technica

by Elton -

NEW ZEALAND: JPRO has been appointed by Audio-Technica to represent the manufacturer’s commercial audio solutions portfolio in New Zealand, with the partnership taking effect from 1 April 2026. The appointment is designed to strengthen Audio-Technica’s presence in the local market while providing customers with enhanced access to the company’s growing range of commercial

Electronics & Engineering Strengthens Broadcast and Production Offering Through Ross Video Partnership

by Elton -

SINGAPORE: Singapore based Electronics & Engineering Pte Ltd (E&E) has announced its appointment as an official partner of Ross Video, marking a significant step in the company’s continued growth within the broadcast and live production industry. The partnership is expected to strengthen E&E’s ability to deliver more integrated and scalable production solutions for organisations navigating

Bluesound Professional Expands Asia Push with Generation AV

by Elton -

ASIA: Bluesound Professional has expanded its strategic footprint across Asia through a new sales representative agreement with Singapore-headquartered Generation AV, a move designed to accelerate the brand’s regional growth and broaden deployment opportunities for its networked audio solutions across commercial, professional, and residential markets. Under the new arrangement, Lenbrook Asia

SoundTube Partners with Advanced Telemedia

by Elton -

INDIA: SoundTube Entertainment announced the appointment of Advanced Telemedia Pvt. Ltd. (ATM) as its distributor in northern India. The partnership expands SoundTube's international footprint and strengthens support for integrators, consultants, and channel partners in the Indian subcontinent. Headquartered in New Delhi, Advanced Telemedia brings more than 20 years of experience in professional audio

Ross Video and Unilumin Collaborate to Expand LED and Live Production Collaboration Across APAC

by Elton -

GLOBAL: Ross Video and Unilumin Group have signed a Memorandum of Cooperation (MoC) to explore joint opportunities for collaboration across the Asia-Pacific (APAC) region, particularly in the fast-growing sports and broadcasting markets. Across APAC, demand is growing for larger LED displays, immersive visual experiences, and more dynamic live productions. By combining Ross

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