APAC: Outline has appointed Alwyn Wong as Regional Sales Manager for APAC, strengthening the Italian professional audio manufacturer’s presence across the Asia Pacific market.

Based in Kuala Lumpur, Malaysia, Wong will oversee Outline’s business across APAC, excluding India, reporting to Sales and Marketing Director Fernando Rey Méndez. His remit covers professional rental, live sound and permanent installation, with responsibility for supporting existing distributors and identifying potential partners in markets where Outline does not yet have representation.

Wong brings more than 25 years of professional audio experience to the role, with previous positions at Harman Professional, Peavey Commercial Audio, Symetrix and, most recently, HK Audio. His experience spans regional sales management, systems design, application engineering and technical training.

Méndez said the appointment gives Outline a dedicated presence within the region and greater visibility into the distinct requirements of individual APAC markets. He noted that Asia Pacific comprises many different markets, each with its own customers, pace and business practices, making regional expertise essential for supporting partners and communicating market knowledge to Outline’s headquarters.

He added that Wong’s ability to engage equally with distributors on long-term planning and consultants on system design made him particularly well suited to the role.

Wong said he had admired the Outline brand for some time and was honoured to join the company. He added that his long-term experience across APAC provides a solid foundation for his responsibilities within Outline’s international sales department.

His initial priorities will include meeting Outline’s regional partners, assessing market opportunities and developing a regional plan for 2027. Wong will also work with the company’s technical and marketing teams on demonstrations, training, partner visits and local promotional activity, while feeding market and customer insights back to Outline’s headquarters in Flero, Italy.