INDIA: A defining chapter has begun in India’s live production landscape as SSL Media Technologies, one of the nation’s foremost lighting and production powerhouses, has invested in over 200 units of Ayrton’s Rivale and Veloce fixtures, establishing the country’s first full-scale Ayrton touring system. The acquisition was facilitated by Vardhaman Mega-Tech (VMT) – Ayrton’s official distribution partner in India, further cementing the French brand’s growing presence across Asia.

Founded and led by Ulhas Sahasrabuddhe, a pioneer with more than four decades of experience in India’s stage and lighting industry, SSL sports one of India’s largest on-ground production teams and a roster of elite lighting designers and engineers; with its portfolio including spectacular events such as Sunburn Arena, EVC (Enchanted Valley Carnival), and Supersonic Music Festival, as well as grand corporate showcases for Tata Motors, Mahindra Group, and Reliance Industries. Beyond live entertainment, SSL dominates the television and film lighting segment, holding an estimated 95% market share in the non-fiction category of Hindi and Marathi TV, with long-standing collaborations with ZEE, Sony, and Star.

“In my four decades in the stage lighting industry, I have witnessed the evolution from analog to intelligent lighting, and Ayrton represents the pinnacle of that journey. This investment is more than just an upgrade; it is a commitment to bringing global-standard lighting experiences to India’s live entertainment sector,” commented Ulhas Sahasrabuddhe, Founder & Managing Director, SSL Media Technologies.

Carrying forward the company’s legacy is Akshay Sahasrabuddhe, representing SSL’s new generation of leadership. Having joined the company in 2022 as an intern and now serving as Head of Production, Akshay combines engineering precision with contemporary creativity to steer SSL towards international benchmarks.

“With over 200 Ayrton fixtures added to our fleet, we are ready to deliver events that meet the highest international expectations with precision, reliability, and creativity. This milestone reflects SSL’s continuous pursuit of excellence and its readiness to align with global production standards,” stated Akshay.

The significance of this investment also resonates with Ayrton’s expanding influence across the Asia-Pacific region, where the brand continues to strengthen its position in lighting innovation. “This milestone reflects both SSL’s forward-thinking approach and the growing strength of Ayrton across the Asia-Pacific region. It marks an important step in expanding Ayrton’s footprint in one of the world’s most dynamic production markets,” commented Vijay Thaygarajoo, Manager, Sales (APAC), Ayrton.

And as Ayrton fixtures continue to dominate global rider lists for top touring engineers, their introduction into India’s touring ecosystem by SSL marks a powerful alignment of innovation, artistry, and ambition. “We are proud to see SSL Media Technologies build India’s first full-scale Ayrton touring system. Ayrton has always been the choice of professionals on world tours, and SSL’s investment demonstrates a shared vision for excellence and innovation,” concluded Michael Althaus, CEO, Ayrton.