Berlin-based creative studio battleROYAL recently drew on the power of Green Hippo’s Hippotizer Media Servers to provide a dazzling ‘product experience’ at a corporate event devised for a leading financial services provider.
The new Platinum Corporate card by American Express was a strong motivation for this unique creation, directed by battleROYAL’s Brendan Shelper and conceived and produced with Ogilvy Argentina and NA Producionnes.
Discovering new ways to interpret ‘assisted success’ was a core focus.
Blending expressive physical movement with Notch and Hippotizer’s ability to integrate video tracking and light play, the performance extended each character’s ability to physically communicate, live on stage.
The show, part entertainment and part art installation, was played to 200 guests facing the open sides of a 7m x 11m stage. Upstage, projection surfaces covered the rear two sides of the performance area, forming the setting for a story told through the interplay of human movement, tracking projections and light.
“battleROYAL continually create new ways to integrate technology into their performances,” said UK-based video engineer Steve Jackson, a trusted technical partner for battleROYAL’s productions for the past five years, and a Hippotizer specialist for the past seven.
For this show, Jackson used Hippotizer Karst+ media servers with HD SDI outputs and capture card, to play media through multiple projectors, including Barco HDX and Epson 15K units, covering the walls and floor of the stage, and a performer’s dress which becomes its own projection surface.
With limited time on-site, the precise technical layout was completed in advance using CAD and Cinema 4D. The system design was then completed in Cinema 4D and SHAPE, Hippotizer’s 3D toolkit, where projection angles, throw distances and required lenses were calculated and defined.
Jackson found SHAPE to be a particularly useful feature on this project.
“Hippotizer enabled me to use both SHAPE for the tailor-made set, and a normal Viewport for the dress element, which was a slight unknown and didn’t require full 3D modelling. This combination is very powerful, as to be confined purely to 3D would have been very challenging,” he said.
“Working within SHAPE also enabled the video content designers to work within Cinema 4D, their preferred software. They could visualise the show both during the creative process and via Hippotizer’s Object to Output feature, on a machine that I sent to their office. They were able to pre-visualise elements of the show and the performance of the Notch blocks, prior to arriving on-site.”
SHAPE’s ability to import an entire C4D file and take the 3D positioning data was key for last-minute edits of camera positions, finding the “sweet spot” to allow the broadcast feed to take full advantage of 3D objects ‘appearing’ from the static set.
Jackson used MultiController, the Hippotizer V4 tool which manages various control protocols including MIDI and OSC. “MultiController also enabled the integration of a Wacom tablet to control parameters of the Notch block,” he said.
Richard Gilbert, onsite programmer on behalf of Stage Sound Services, commented, “The native control of the stream deck hardware from within Hippotizer’s MultiController was a very handy feature, speeding up the programming, enabling the servers to be unlocked from incoming Art-Net and timecode, to make edits and preview changes without having to wait for other departments, at the touch of a button.”
Notch became the universal tool to realise this artistic vision and to create dynamic video content.
The live setup enabled the designer to test new content during the intense production period within seconds of creating it, giving the team precious time to focus on the creation of the whole show.
“Cameras were also used to track performers’ movements and work as an effector for the Notch elements,” said Jackson.
“The fact the show could be programmed in timeline and triggered via the lighting desk made show control very straightforward. The show was also locked to timecode to sync with audio files.”
In addition to SHAPE, MultiController and timeline programming, Jackson also cited Green Hippo’s proprietary FlexRes codec as a big advantage, speeding up file imports and saving valuable time. And, of course, the support of the Green Hippo team.
He said, “The continued support from the staff in realising the projects and challenges I give them is a great help. If something is not currently possible within the software, they are always keen to find ways to make it work.”