MIDDLE EAST: Barco has appointed Martin Professional Middle East (MPME) as distributor for its mid-range projection solutions in the region. This strategic partnership marks a significant milestone in Barco’s commitment to expanding its presence and delivering world-class visual experiences across the Middle East.

This agreement builds on a longstanding relationship between Barco and Martin Professional, reflecting a shared vision for customer-centric innovation and excellence. By combining Barco’s cutting-edge projection technology with MPME’s deep market expertise and robust distribution network, both companies are poised to deliver even greater value to partner and customers.

Bilal Assidi, Sales Director at Martin Professional ME, shared his enthusiasm about the collaboration: “This milestone is more than just a partnership renewal, it’s a powerful joint step forward that cements our commitment to delivering cutting-edge, world-class visual technologies to our partners and clients. Together, we’re not only expanding Barco’s footprint in the Middle East, but also setting new standards of innovation and excellence in the industry.”

With this renewed alliance, Barco and MPME will work closely to enable customers across the region to access Barco’s latest mid-range projection solutions, such as the G-series and I600 projection platforms, backed by MPME’s renowned service and support. This collaboration is set to drive new opportunities in sectors such as entertainment, corporate, and live events.

“This is an exciting new chapter for both Martin Professional ME and Barco,” Assidi added. “And we can’t wait to embark on this journey side by side—bringing unmatched solutions, service, and experiences to our valued customers across the region. Here’s to the future of brighter visuals, stronger partnerships, and limitless possibilities.”

Domien De Witte, VP Sales and Marketing at Barco, concluded: “We are delighted to strengthen our collaboration with Martin Professional Middle East. Their expertise, reach, and commitment to quality make them the ideal partner to represent Barco’s mid-range projection portfolio in the region. Together, we look forward to empowering our customers with the very best in visual technology and support.”