ASIA: AED Group has strengthened the international reach of its in-house brands with the appointment of SNL Pro (Sound & Light Professionals) as the exclusive distributor for AED Audio and NEXT StageLIFT across India, Nepal, Bangladesh and Mauritius. The agreement marks a significant step in the continued global expansion of the company’s professional audio and stage automation portfolio following sustained growth across Europe.

The partnership brings AED Audio’s professional sound reinforcement solutions and NEXT StageLIFT’s stage automation technologies closer to a region experiencing increasing demand for professional entertainment technologies across live events, touring productions, fixed installations and the wider entertainment sector. By establishing a dedicated regional distribution network through SNL Pro, AED Group aims to improve product accessibility while strengthening local customer engagement across these strategically important markets.

With 25 years of experience in the professional production industry, SNL Pro has established a strong presence across the region, providing production equipment and entertainment solutions spanning audio, lighting, trussing, rigging, SFX, pyrotechnics and communications. The company’s technical expertise and regional infrastructure are expected to support the continued adoption of both AED Audio and NEXT StageLIFT solutions.

As part of the agreement, customers across India, Nepal, Bangladesh and Mauritius will gain access to faster product availability, local demonstration facilities, technical training programmes and dedicated after-sales support. The collaboration is intended to provide end users with comprehensive technical assistance throughout every stage of project planning, deployment and long-term system operation.

For AED Group, the appointment reinforces its strategy of expanding the global presence of its proprietary brands through established regional partners, while further strengthening its commitment to building long-term distribution relationships in high-growth professional entertainment technology markets.