JAPAN: SGM Lighting has strengthened its presence in Japan’s entertainment lighting market through a new exclusive distribution partnership with PRG K.K., the Japanese company of Production Resource Group (PRG).

Under the agreement, PRG K.K. will provide lighting designers, production companies and venues across Japan with direct access to SGM’s full entertainment lighting portfolio, including the PALCO family and the newly launched GENIO Series. Drawing on its market knowledge, technical capabilities and established relationships across Japan’s concert, touring, broadcast and theatre sectors, PRG K.K. will also support customers with product demonstrations, training, technical support and project assistance.

“We are excited to partner with PRG K.K. to grow SGM’s presence in Japan. Their technical expertise and close relationships with designers and productions make them an ideal partner for bringing our lighting solutions to more customers and projects,” says Jesse Lilley, CEO of SGM Lighting.

The partnership marks a further step in SGM Lighting’s efforts to expand its global distribution network, while strengthening the availability of local technical expertise and support for entertainment lighting professionals in the Japanese market.