NEW ZEALAND: JPRO has been appointed by Audio-Technica to represent the manufacturer’s commercial audio solutions portfolio in New Zealand, with the partnership taking effect from 1 April 2026.

The appointment is designed to strengthen Audio-Technica’s presence in the local market while providing customers with enhanced access to the company’s growing range of commercial audio technologies.

With more than six decades of audio innovation, Audio-Technica has established a strong global reputation across professional and commercial audio sectors. The new partnership brings together the Japanese manufacturer’s extensive product portfolio with JPRO’s experience in professional AV, integrated systems and installed audio solutions.

Under the agreement, JPRO will supply and support a range of Audio-Technica commercial audio products, including installation microphones, ceiling array microphones and wireless microphone systems.

Commenting on the appointment, Joni Benton, Operations Director at JPRO, said: “We’re pleased to partner with Audio-Technica to represent their commercial audio solutions in New Zealand. Their reputation for quality and innovation, combined with our experience in installed AV, allows us to deliver microphone solutions that integrate seamlessly into modern environments and support the diverse needs of today’s projects.”

Yusuke Ueno from the International Sales Division of Audio-Technica Japan added: “Audio-Technica has a long history of supporting customers in New Zealand and we are proud to partner with JPRO to expand the reach of our commercial products in the region. JPRO’s professionalism, experience, and commitment to delivering world-class products and services make them a strong fit for Audio-Technica.”

The partnership further expands JPRO’s commercial AV offering and reinforces the company’s focus on delivering integrated audio solutions supported by local technical expertise, project guidance and ongoing customer support throughout the New Zealand market.