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SGP: Sennheiser Unveils First Brand Store in Singapore

The audio specialist also inks exclusive partnership with local artistes, 53A and Jack & Rai.

Sennheiser Asia has announced the opening of its first fully-owned brand store in Singapore. Located at Marina Square Shopping Mall, the store will offer a unique retail experience where consumers and music professionals can access Sennheiser’s wide portfolio of audio products.

The new Sennheiser Brand Store features a wide range of the audio specialist’s consumer and professional audio products. Besides a broad portfolio of headphone models, the retail space will offer a selection of microphones for musicians and video journalists, as well as BYOD audio conferencing solutions.

“Our Brand Store in Singapore is a hive of technical innovation where we demonstrate how we relentlessly pursue the creation of perfect sound. Both consumers and musicians come here to experience the Sennheiser sound, and share with us their passion for audio,” said Dennis Wendt, Director, Direct Sales at Sennheiser electronic GmbH & Co. KG.

“Singapore is a key market for us, and this is an integral part of our regional go-to-market strategy to continually reach out to consumers here in innovative ways. This brand store will reach out to both music enthusiasts and audio professionals alike through one single touchpoint,” said Martin Low, Vice President, Sales & Marketing at Sennheiser Asia.

In-Store Services

sennheiserSennheiser’s MobileConnect, an assistive listening solution that uses Wi-Fi to stream live lip-synced audio content to a user’s mobile device, will also be available for testing at the brand store. This provides a real-world example for businesses that are looking to explore unique and user-friendly sound experiences: whether it is in an entertainment venue, a theatre, or a museum. Additionally, the Sennheiser Brand Store will serve as a drop-off and pick-up point for customers looking to service their existing Sennheiser headphones and microphones.

With a guaranteed service period of seven days from the item drop-off date for Sennheiser’s consumer range, this value-added service will offer further convenience for Sennheiser users who conventionally visit the Sennheiser Service Centre at Alexandra Technopark. Shaping the

Future of Audio in Singapore

As part of the company’s commitment towards shaping the future of audio in Singapore’s music scene, Sennheiser Asia is proud to announce an exclusive partnership with local artistes 53A and Jack & Rai.

“We have been using Sennheiser wired microphones for a while now and have been impressed by how the products have given our music more depth during our live gigs and recordings,” said Sara Wee of 53A.

“Sound is paramount in our line of work, and with Sennheiser, we have found an audio solution that has really taken our music to the next level,” said Jack Ho of Jack & Rai.

“Our experience with a wide range of audio gear in the past tells us that Sennheiser’s professional range is formidable in its own.”

G77+, a premium guitar store co-owned by Jack & Rai, will also feature Sennheiser’s professional range of audio products for live performances and recording. Here, musicians will be able to have a more hands-on experience with products like the evolution wired microphone range when selecting their instruments.

“53A and Jack & Rai are veterans in the local music industry here, and we see great synergy collaborating with these talented musicians,” added Martin.

“We are constantly striving to achieve perfect sound in all our products, and hope that their fans will also come to experience first-hand the capabilities of both our consumer and professional audio products.”

Grand Opening Specials

The new Sennheiser Brand Store operates from 11am to 9pm daily. From 2 to 9 August, customers will be able to enjoy exclusive in-store specials. In particular, the first 10 customers of the evolution 825-S wired dynamic vocal microphone will be able to purchase it at a promotional price of S$69 (usual price S$89).