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PHL: Reshaping The Music Landscape with EAW and Powersoft

Hosts with Iontech VP for Ops Alex Dee

Exceptional sound quality was undoubtedly heard last February 2, 2016 at the product launch of Eastern Acoustic Works (EAW) and Powersoft at Le Pavillon, Roxas Blvd., Pasay City.

Through Iontech, Inc., the exclusive distributor of these brands in the country, 300 participants comprising system integrators, rental companies, bar owners, clients from education and religious institutions, music bloggers and the media were brought together to witness the performances of DJ Mario Serrano, Maude lead singer Luis Azcona and Up Dharma Down to showcase the technology of EAW loudspeakers and Powersoft amplifiers.

EAW, based in Whitinsville, USA, has been in the music industry for thirty-eight years. It boasts of a product line that consists of diverse speakers suitable for various types of applications. Their loudspeakers were used in the Tom Petty and the Heartbreaker’s Hypnotic Eye Tour at Fenway Park, Maroon 5’s V Tour and others.

Founded in 1995 and based in Florence, Italy, Powersoft is well-known worldwide for their innovative and top class amplification that can cover any power needs. They are the first and only brand to provide incredible power at a very compact size and at the highest efficiency. Powersoft is the top choice of the 43rd Annual American Music Awards and the 67th Emmy Awards, among others.

Both EAW and Powersoft are established brands in the music industry in the world, and Iontech, Inc. wanted to bring the revolutionary technology to the Philippines to cater to the needs of the growing market of pro audio in the country.

Alex Dee, Vice President for Operations of Iontech, Inc. stated in his remarks that “EAW and Powersoft are visionaries that will change and redefine the game for pro audio in the Philippines. We organized this product launch to show how amazing the products are and our confidence in it.”

Surely, EAW and Powersoft will reshape the music landscape in the Philippines.