MALAYSIA: AV United has officially introduced dBTechnologies to the Malaysian market, marking the beginning of its role as the manufacturer’s local distributor and signalling a broader push to expand the brand’s presence across Malaysia and the wider Asia Pacific region. The launch event brought together consultants, system integrators, rental companies, engineers and industry professionals for a day of technical presentations, product demonstrations and discussions centred on the evolving demands of the professional audio sector.

Designed to introduce both the distribution partnership and dBTechnologies’ latest solutions to the local market, the event provided attendees with an opportunity to gain insight into the manufacturer’s product strategy, engineering philosophy and long-term ambitions for the region. Particular attention was placed on the VIO L1608 line array system, which was showcased as a key component of the launch.

The event opened with presentations from Chin Foo Heng, Managing Director of AV United, and Patrick Hau, Regional Sales Manager APAC at dBTechnologies. Their sessions explored the foundations of the new partnership and examined the increasing demand for scalable and flexible sound reinforcement solutions within Malaysia’s growing live events and installation sectors.

Attendees also heard from Manuele Poli, Head of Sales APAC for dBTechnologies, who outlined the company’s regional roadmap and long-term growth strategy for the Asia Pacific market. His presentation provided an overview of the engineering principles that underpin the dBTechnologies portfolio while also examining broader trends influencing contemporary system design, deployment methodologies and customer requirements across the region.

A major focus of the event was a series of live demonstrations conducted by Ronnie Lai, Regional Application Manager APAC at dBTechnologies. Demonstrating both the VIO L1608 line array system and the Ingenia IG5TR, Lai provided attendees with the opportunity to evaluate the systems in operation and assess key performance characteristics including coverage consistency, tonal balance and deployment flexibility across a variety of application scenarios.

Beyond the technical demonstrations, the launch served as an important platform for direct engagement between AV United, dBTechnologies and the local professional audio community. Consultants, integrators and rental providers were able to explore the manufacturer’s product offering in greater detail while discussing market trends, project requirements and future opportunities within Malaysia’s evolving entertainment and AV landscape.

As dBTechnologies strengthens its footprint in Southeast Asia, the launch event reflected a broader commitment to education, market engagement and local support, while providing industry professionals with a first-hand look at the technologies and strategies expected to drive the brand’s next phase of growth in the region.