SAUDI ARABIA: The Saudi General Aviation Airshow Sand & Fun 2025 brought together aviation, leisure and high-level industry engagement under one expansive outdoor setting, with Unilumin appointed as the exclusive digital partner for the event, delivering LED display systems across key experience and activity zones. The deployment formed part of the manufacturer’s ongoing partnership with the Saudi Aviation Club (SAC), reinforcing the growing role of advanced visual technologies in shaping large-scale aviation and lifestyle showcases in the Kingdom.

Founded in 2006 under royal patronage, the Saudi Aviation Club plays a central role in promoting general and sports aviation, representing Saudi Arabia within the International Aeronautical Federation (FAI) and overseeing licensing for aviation training and related activities. Its annual Sand & Fun event has evolved into a high-profile gathering that attracts government leaders, private-sector decision makers, royalty and global CEOs, while serving as a platform for networking, brand exposure and highlighting the Kingdom’s expanding aviation and leisure ecosystem.

As part of its cooperation agreement with SAC, Unilumin supplied LED display systems along with technical support for the 2025 edition of the airshow. Selected for their picture quality, reliability and flexibility, the displays were integrated into immersive digital zones designed to enhance visitor engagement throughout the event. The installation was carried out in collaboration with Convergent Technology, ensuring seamless deployment across the designated zones.

The project marks another step in Unilumin’s Middle East trajectory, with the manufacturer viewing the Sand & Fun 2025 collaboration as a key milestone and a foundation for future opportunities to deploy visual solutions across SAC’s facilities and forthcoming events.