SAUDI ARABIA: HARMAN Professional Solutions has announced the expansion of its long-standing distribution agreement with Masterpiece in the Middle East. Effective 1 July, 2025, Masterpiece will begin offering the full HARMAN Professional audio brand portfolio in the Kingdom of Saudi Arabia (KSA).

Already a distributor for HARMAN audio brands in the UAE and broader GCC region, Masterpiece’s expanded role in Saudi Arabia will now include the complete professional audio lineup: JBL Professional, BSS, Crown, AKG, Soundcraft, Lexicon and dbx. This move reflects HARMAN’s continued investment in strengthening channel coverage and ensuring high-quality service and support across key markets.

“We are proud to expand our HARMAN distribution footprint to include the full audio portfolio in Saudi Arabia,” said Simon Daniel, General Manager, Masterpiece. “Our goal is to deliver premium solutions and responsive service to our customers across the Kingdom, building on our success in the GCC.”

Scott Aslett, Senior Commercial Director, EMEA, at HARMAN Professional Solutions, added: “Masterpiece has been a strong partner across the GCC, and their consistent sales momentum has played a key role in our decision to expand their responsibilities to include Saudi Arabia with our full audio portfolio offering. This move supports our strategy to deepen market engagement and elevate the customer experience in one of the region’s most important growth markets.”

To ensure comprehensive market coverage, Halwani Audio Visual (HAV) will continue to distribute the HARMAN Professional audio portfolio in Saudi Arabia. HAV remains a valued and experienced partner in the Kingdom, and this multi-distributor approach reflects HARMAN’s commitment to serving each market vertical with flexibility, scale, and localized expertise.