GCC: NMK Electronics, a Midwich Group company, has entered into an exclusive distribution partnership with ChamSys, strengthening its lighting technology portfolio across the GCC region. The agreement brings ChamSys’ lighting control systems into NMK’s offering, complementing its existing distribution of Chauvet Professional products and reinforcing NMK’s strategy of delivering a comprehensive, end-to-end lighting ecosystem under one roof.

The partnership is positioned to support a broad spectrum of applications, spanning live events and rental environments through to broadcast studios, hospitality venues and architectural projects, where fast programming, scalability and operational reliability are essential. By integrating ChamSys’ control platforms alongside lighting fixtures, NMK aims to offer lighting professionals a more cohesive and streamlined workflow backed by regional expertise.

“ChamSys is a natural addition to our portfolio,” said Dino Drimakis, Director, Strategic Development, MESEA, NMK Electronics. “Our focus has always been on building a portfolio that enables our customers to design, deploy, and operate complete solutions with confidence. ChamSys strengthens that vision by adding world class lighting control to an already powerful lighting technology offering. This is about giving the market access to a complete, future ready solution under one trusted partner.”

ChamSys is widely recognised for its MagicQ and QuickQ series of lighting consoles, which are used across live event production, broadcast and architectural lighting worldwide, with a reputation built on intuitive design and robust performance. With ChamSys now available through NMK in the GCC, customers gain access to both lighting fixtures and professional-grade control platforms via a single regional partner, supported by local enablement, training and technical guidance.

“We are excited to partner with NMK Electronics to bring ChamSys solutions to the Middle East,” said Simon Cox, EMEA Business Development Manager at ChamSys. “NMK’s extensive network and commitment to excellence make them an ideal partner to support our growth in this dynamic market.”

To support the rollout, NMK plans to introduce the ChamSys range through targeted marketing initiatives, training sessions delivered via the NMK Academy, and live demonstrations at upcoming industry events. These efforts are intended to equip system integrators, rental companies and lighting designers with the practical knowledge needed to deploy ChamSys’ control technologies effectively across real-world applications, further strengthening NMK’s position as a key regional lighting solutions partner.