Messe Frankfurt has announced the launch of Prolight + Sound Middle East, that is to be held from October 31 to November 02, at the Dubai International Convention and Exhibition Centre.
“With the region becoming a major destination for high profile events, and set to host large-scale international gatherings such as the Dubai Expo 2020 and the FIFA World Cup 2022, demand for leading-edge technology and high-quality sound and light products is on the increase from event organisers, retail chains and venue operators,” said Ahmed Pauwels, CEO of Messe Frankfurt Middle East.
“We have brought Prolight + Sound to Dubai in order to bring leading international suppliers in touch with a wide range of prospective clients from across the region.”
The booming entertainment and hospitality sectors, large-scale retail developments and the buzzing events circuit in the region with its headquarters in Dubai, is further driving demand for the latest audio-visual solutions and technology to power their stages and events.
The region, with its multicultural population, is also a major destination for a large number of international artists and performers, as well as cultural troupes and myriad international sporting events, all of which increase demand for high quality sound and light solution providers as well as equipment renters and operators.