MIDDLE EAST: Fohnn Audio AG has announced an expansion of its presence across the Middle East and Africa through a new distribution partnership with FVC. The agreement, which excludes South Africa, looks to bring Fohhn’s range of networked audio systems to a wider regional audience — with applications spanning airports, government institutions, houses of worship, higher education facilities and corporate environments.

Headquartered in Dubai with regional offices throughout the MEA region, FVC is a leading distributor of professional AV, unified communications and collaboration technologies. The addition of Fohhn’s portfolio marks the company’s entry into larger-scale professional audio solutions, complementing its established strengths in conferencing and communications integration.

“Partnering with an experienced company like FVC strengthens our presence in one of the fastest-growing AV markets,” stated Uli Haug, Executive Board Marketing/Sales at Fohhn. “In particular, our beam steering technology will introduce a new way to achieve precise, intelligible sound across a wide range of projects in the region. With our new Dante PoE platform, we also offer optimal integration into existing IT environments.”

Through this partnership, Fohhn aims to deliver faster local response times, enhanced support, and greater access to its advanced loudspeaker systems and integrated solutions. The collaboration aims to enable both companies to meet the region’s growing demand for reliable, aesthetically refined and acoustically optimised sound systems, and set new standards for performance and integration in professional audio across the MEA market.