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Elation Unveils New Vision, Mission, and Values to Shape the Future of Entertainment Lighting

by Elton -

GLOBAL: Elation has unveiled its refreshed vision, mission, and core values, designed to guide the organization’s evolution and align global operations around innovation and customer experience. The new strategic framework lays a foundation for excellence and reaffirms Elation's commitment to drive industry development and lead through example, making a positive impact on

1 Sound Expands to Oceania with JS Audio Solutions as Official Distributor

by Elton -

ANZ OCEANIA: In a strategic move to broaden its global reach, loudspeaker manufacturer 1 Sound has appointed JS Audio Solutions as its exclusive distribution partner for New Zealand, Australia, and the wider Oceania region. This marks 1 Sound’s debut in these key markets, aligning with a local partner whose values mirror

Optocore Formalises Distribution Agreement with Rightway Audio Consultants (RAC) for Chinese Market

by Elton -

CHINA: Rightway Audio Consultants (RAC) have been officially named as Optocore’s official distribution partner for China, Hong Kong and Macau —an appointment that marks a significant evolution of the two companies’ long-standing relationship. What was once a successful reseller partnership has now matured into a strategic alliance with a clear focus

Varun Mahesh Jagger Promoted to Regional Manager for Distribution in Europe, Middle East, India and Africa

by Elton -

GLOBAL: Powersoft has announced the promotion of Varun Mahesh Jagger to the newly created role of Regional Manager (distribution) for the EMEIA region. Jagger joined Powersoft in 2018 and had served as the Italian company’s sales manager for EMEIA (Europe, the Middle East, India and Africa) since 2021, where he played a

PROTOS VOYAGER Hoists Elevate Production Capabilities at AVC SQUARE Tokyo

by Elton -

JAPAN: At AVC SQUARE’s state-of-the-art new 13,000m² facility in Tokyo, the rigging infrastructure takes centre stage—thanks to the deployment of advanced VOYAGER hoist systems from PROTOS. The expansive complex, featuring the newly unveiled high-spec AVC SQUARE LAB with a soaring 10-metre ceiling, has been purpose-built to accommodate full-scale production rehearsals,

Show Technology Facilitates Ayrton Mamba’s Dazzling Australian Debut with Showscreens

by Elton -

AUSTRALIA: Show Technology, Ayrton’s authorised partner in Australia, has delivered the country’s first batch of Ayrton Mamba luminaires to leading event production house Showscreens — marking a high-impact debut at one of the nation’s most iconic venues. Fresh off the truck, the Mamba units were immediately pressed into action at Perth’s Optus

Electrocraft Scales Up Audio Arsenal with Waves eMotion LV1 Consoles

by Elton -

INDIA: Marking yet another major milestone in its journey as one of India’s most prominent full-spectrum live event technical service providers, Mumbai-based Electrocraft has fortified its inventory with the addition of three units of the eMotion LV1 64-channel mixing console from Waves Audio. Renowned across India’s entertainment and event production

Ville Kauhanen Relies on DirectOut for System Design

by Elton -

GLOBAL: DirectOut, manufacturer of high-end audio solutions for a plethora of audio application, has been chosen by system designer and engineer, Ville Kauhanen to provide fail-safe stability for all his complex stadium-touring audio system designs. Kauhanen is at the very top of his game when it comes to live music touring; having

Prolight + Sound 2026 Repositions Itself

by Elton -

GLOBAL: Prolight + Sound is entering 2026 with a refined concept. And at the heart of this realignment is a streamlined three-day format and a sharpened focus on the European market. Following a comprehensive survey of exhibitors, Prolight + Sound 2026 will take place from Tuesday 24 to Thursday 26 March. The

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