CHINA: Creative Technology China delivered the LED installation and kinetic vehicle unveiling system for the Asian debut of the Ferrari Luce at Shanghai’s Power Station of Art. Staged over three days, the event presented Ferrari’s fully electric five-seater to the Asian market just weeks after its global debut in Milan, with an environment built around light to reflect the meaning of Luce in Italian.

At the centre of the installation, CT China supplied and integrated more than 1,700 P1.86 flexible LED modules, creating an expansive digital canvas around the vehicle presentation area. Disguise VX4 media servers handled visual playback, while CT China also engineered and delivered the kinetic system used to unveil the car.

The venue added a layer of complexity to the production. Originally built as a power station and later converted into a contemporary art museum, the Power Station of Art remained operational throughout the installation and event. Existing exhibitions and installations had to remain protected and accessible, limiting the working windows available to the production team.

Major installation work was therefore carried out overnight. Restrictions on rigging and floor loading also required structural calculations for the LED structures, kinetic elements and associated technical infrastructure.

Working with fabricators, production partners and venue stakeholders, CT China coordinated installation sequences around the museum’s operating hours and structural constraints, completing the production within the available window.

A spokesperson from Ferrari Greater China Marketing commended the Creative Technology for their outstanding contribution to the success of the event, asserting that as a key event partner, the CT team understood the vision of the Asia Launch of the Ferrari Luce from the outset and helped translate it into an innovative and immersive reveal that left a lasting impression on the guests.