NEW ZEALAND: UK boutique microphone manufacturer Sontronics has appointed JS Audio Solutions as its new distribution partner in New Zealand, creating a dedicated local channel for its microphone range while strengthening the brand’s presence across the market.

Led by CEO Juan Soothill, JS Audio Solutions brings local market knowledge, technical expertise and established relationships with audio professionals to the partnership. The appointment is aimed at expanding access to Sontronics microphones for musicians, producers, studios, engineers and other professional audio users across New Zealand.

“We are delighted to represent Sontronics in New Zealand. From our first conversations, it was clear that both companies share a passion for innovation, quality and building lasting relationships with customers. Sontronics has developed an outstanding reputation for creating microphones that deliver exceptional results across a wide range of applications, and we look forward to introducing the brand to even more musicians, studios and artists throughout New Zealand” shares Soothill

Sontronics has built an international profile around microphone design, performance and customer support, while JS Audio Solutions’ local expertise provides the brand with a platform from which to develop its presence in the country.

Chris Cook, Head of Sales at Sontronics, concludes stating; “We are delighted to welcome onboard the team at JS Audio Solutions. Juan has demonstrated a genuine understanding and interest in our products, our customers and our long-term vision for growth in the region. This partnership is an important step in bringing the sound of Sontronics closer to customers across New Zealand, ensuring they have access not only to our microphone range, but also to the expertise and support from Juan and his team. As a proud British manufacturer, we have always believed in combining innovation, craftmanship and personal service. JS Audio Solutions shares those values, making them the ideal partner to help grow the Sontronics brand in New Zealand for years to come.”