SAUDI ARABIA: RCF and TT+ AUDIO joined industry professionals in Riyadh for a dedicated customer event hosted by Innovative Audio Solutions, showcasing their latest professional audio technologies while formally introducing Innovative Audio Solutions as the exclusive distributor for both brands in Saudi Arabia.

Held on 24th June 2026 at Hyatt Place Riyadh Al Sulaimania, the event attracted around 60 attendees from the Kingdom’s professional audio, AV, rental and system integration sectors. The gathering provided a platform to present the capabilities of the two brands while outlining the role Innovative Audio Solutions will play in supporting customers across the Saudi market.

The programme opened with an introduction by Ragesh C., Manager at Thomsun Trading Est., who presented Innovative Audio Solutions and its position as the exclusive Saudi distributor for RCF and TT+ AUDIO. This was followed by a corporate presentation from Luca Ombrati, International Sales Manager at RCF, who highlighted the company’s Italian engineering heritage, manufacturing expertise, product philosophy and global presence in the professional audio industry.

Yannick Dahms, RCF Middle East Technical Business Developer, then delivered a technical session exploring the latest RCF and TT+ AUDIO technologies and product solutions for live sound, fixed installations, rental companies and professional AV applications.

“We are proud to represent RCF and TT+ AUDIO in the Kingdom of Saudi Arabia,” said Ragesh C. “The Riyadh event was a valuable opportunity to connect with the local professional audio community and introduce the strength of both brands. With Innovative Audio Solutions’ local presence and technical support, we are ready to help customers across live sound, installation, rental, and professional AV applications.”

Part of the Thomsun Group, Innovative Audio Solutions operates as a value-added distributor providing design, consultancy, project support, implementation and after-sales service for audiovisual projects. Established in the UAE in 1977, the group maintains offices in Dubai, Abu Dhabi, Muscat, Doha and Riyadh, supporting projects across the region.

“With Innovative Audio Solutions’ local expertise and the technical strength of RCF and TT+ AUDIO, this partnership is designed to support the continued growth of professional audio across the Kingdom of Saudi Arabia,” said Luca Ombrati. “The event also reflects RCF’s commitment to the Saudi market and to supporting our partners with reliable products, technical knowledge, and long-term cooperation.”