AUSTRALIA: Perth-based production company What Noiz has reinforced its standing as a progressive force within Australia’s live production landscape, becoming the first in the country to invest in the highly anticipated Martin MAC Encore Two fixtures for its rental inventory. With an initial acquisition of 26 units, supplied by Show Technology Australia & New Zealand, the move signals a decisive push towards equipping clients with cutting-edge lighting tools while elevating production standards across Western Australia and beyond.

“This investment is about staying ahead of the curve and giving our clients access to the best tools available. Our clients expect innovation and reliability. This is about delivering both — and raising the bar for what’s possible in WA and beyond. The Encore Two has been one of the most talked-about fixtures in the industry, and we’re proud to be the first to bring it into the Australian rental market,” said What Noiz directors Dan Hocking and Ben Fry.

True to the company’s fast-moving operational ethos, the fixtures were swiftly deployed straight out of the box, making their debut on a major corporate awards night alongside Twenty 20 Creative’s Mike MacDonald—underscoring both the demand for the technology and What Noiz’s readiness to deliver at pace.

Engineered for high-performance environments, the Martin MAC Encore Two is already generating industry-wide attention for its exceptional output, superior colour rendering, precision optics, and whisper-quiet operation, positioning it as a versatile solution across theatrical productions, broadcast environments, and high-end corporate events.

“We’d also like to acknowledge the incredible support from Show Technology in delivering these units within an exceptionally tight timeframe. A special thank you to Paul Nicolaou and Mike Bird for their outstanding support and commitment in making this happen,” said Ben Fry.

For What Noiz, this strategic investment not only reinforces its identity as a high-end lighting provider delivering premium, creatively driven production solutions, but also highlights a clear and sustained commitment to supporting lighting designers and producers operating across performance and broadcast domains.