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AtlasIED Broadens APAC Reach with A&L Group Partnership

SOUTHEAST ASIA: AtlasIED has expanded its distribution network in Southeast Asia through a new partnership with Acoustic & Lighting System (A&L Group), appointing the Selangor-based AV distributor to strengthen the company’s presence across Malaysia and Vietnam.

With more than 35 years of industry experience, A&L Group has established operations across Southeast Asia, building a reputation for delivering audiovisual solutions while maintaining long-term relationships with customers, suppliers and industry partners. Through the partnership, the company will represent AtlasIED’s portfolio of commercial audio and security solutions in two of the region’s growing AV markets.

“AtlasIED blends a 90-year legacy of quality with innovation, making it a global leader in commercial audio,” said Eugene Yeo, Group General Manager, A&L Group. “This aligns with our vision. As large-scale infrastructure opportunities expand rapidly across our region, partnering with AtlasIED allows us to elevate our expertise and capture this growing market.”

According to both companies, the partnership is underpinned by a shared focus on quality, customer support and long-term business relationships. AtlasIED noted that A&L Group’s family-owned business values closely align with its own approach, creating a strong foundation for future collaboration across the region.

“Southeast Asia is projected to expand well in the next 1-2 years,” continued Yeo. “To sustain rapid growth with a current infrastructure gap, we see opportunities in several key sectors such as healthcare, education, and transportation. By offering reliable local support in every market, we build lasting trust, allowing our partners to easily scale their businesses alongside us.”

“The team at A&L Group shares our vision for top-notch client support and high-quality engineered solutions,” said Glenn Lin, Director of Sales for APAC at AtlasIED. “When both parties are in sync, partnerships become more valuable and productive, which fosters a positive outlook for the future of AtlasIED’s presence in the APAC region.”

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