ASIA: Bluesound Professional has expanded its strategic footprint across Asia through a new sales representative agreement with Singapore-headquartered Generation AV, a move designed to accelerate the brand’s regional growth and broaden deployment opportunities for its networked audio solutions across commercial, professional, and residential markets.

Under the new arrangement, Lenbrook Asia will continue serving as the official distributor for Bluesound Professional products, while Generation AV takes on regional sales representation responsibilities aimed at expanding market visibility and strengthening customer engagement throughout Asia.

The partnership brings together two companies with strong roots in professional audio and AV integration, with Generation AV leveraging decades of regional experience representing premium audio and video brands across the Asian market. The company specialises in supporting projects spanning commercial venues, hospitality environments, retail spaces, and residential applications — sectors increasingly embracing scalable networked audio ecosystems as part of broader smart-building and experiential design strategies.

For Bluesound Professional, the agreement represents another step in its continued expansion beyond traditional distributed audio markets, as demand grows for flexible streaming-based audio infrastructures capable of supporting modern hospitality, retail, and commercial environments.

“We’re excited to partner with Bluesound Professional to showcase their innovative hardware and software,” says David McKinney, Managing Director of Generation AV. “At Generation AV, we pride ourselves in supporting top-tier brands that redefine auditory experiences, and Bluesound Professional’s high-performance networked audio solutions are an ideal fit. From retail spaces and bars to restaurants and hotels, we’re eager to introduce their technology to even more environments across the Asia region.”

Bluesound Professional has already established a presence across several projects within the region, with the company continuing to position its ecosystem as a scalable solution for multi-zone audio streaming and networked commercial audio deployments. Through the addition of Generation AV’s regional sales infrastructure and market expertise, the company aims to accelerate adoption across a wider spectrum of installation environments.

“Partnering with Generation AV is a key step in expanding our presence in Asia,” comments Graeme Harrison, Vice President & General Manager of Bluesound Professional. “The team’s enthusiasm, expertise, and experience will be invaluable as we continue to drive strong sales growth in the Asia region, solidifying our position as leaders in networked audio. On a personal note, it’s great to be working with David again, and we’re excited about what we can achieve together.”