Bose Professional has expanded its acclaimed DesignMax loudspeaker family with the introduction of the DesignMax DM12SE, a high-output surface-mount model designed to deliver powerful, full-range performance while maintaining the sleek architectural aesthetic that defines the series. Positioned as the largest and most powerful addition to the range, the new loudspeaker is engineered to meet the demands of performance spaces, retail environments, hospitality venues and houses of worship, while also offering the durability required for both indoor and outdoor installations.

At the core of the DesignMax DM12SE is a weather-treated 12-inch coaxial transducer that delivers strong low-frequency extension alongside precise high-frequency clarity. The point-source design physically aligns the HF and LF drivers, ensuring smooth frequency response and precise phase alignment across the coverage area, while delivering consistent 102° conical coverage. Bose Professional notes that the loudspeaker combines the power associated with larger installation systems with a more compact footprint and a clean, architectural form factor that integrates naturally into professional environments.

“This launch is a strategic expansion of our existing DesignMax family of surface-mount, in-ceiling, and pendant loudspeakers,” explains John Maier, CEO of Bose Professional. “This new 12-inch model adds increased power to the sleek DesignMax aesthetic, and it’s been brilliantly voiced to match the rest of the family. This gives our customers the options they need to design cohesive, mixed-model systems that deliver consistent, articulate audio on any project.”

Designed with installation flexibility in mind, the weatherized loudspeaker ships with a rugged, outdoor-ready metal pan/tilt bracket that allows precise aiming while ensuring long-term mounting stability. This makes the DesignMax DM12SE suitable for demanding commercial environments including high-performance houses of worship, performance venues and outdoor patio installations. Integrators pairing the system with Bose Professional amplifiers and processors can also take advantage of factory-optimised tunings designed to deliver optimal performance straight out of the box.

“DM12SE represents a new balance between output performance and modern aesthetic design in this category,” says Shawn Watts, Vice President of Product. “At its core, a high-output 12-inch driver delivers deep, punchy bass extension—often eliminating the need for a separate subwoofer—while providing impressive output and headroom. We engineered this versatile loudspeaker to look great in virtually any environment, combining a refined, contemporary aesthetic with rugged, weatherized construction that withstands the elements without sacrificing clarity, low-end impact, or the musicality that makes music feel dynamic and vocals sound natural.”

Available in black or white finishes, the DesignMax DM12SE surface-mount loudspeaker is purpose-built for fixed installation projects where performance capability and architectural integration must work seamlessly together.