MALAYSIA & SINGAPORE: As Southeast Asia’s professional audio landscape continues to mature, global manufacturers are sharpening their regional strategies to balance innovation, proximity, and long-term market development. For dBTechnologies, this next phase is taking clear shape through two decisive moves: a new strategic distribution partnership in Malaysia and the establishment of a direct market presence in Singapore.

In Malaysia, dBTechnologies has formalised a distribution agreement with AV United Sdn. Bhd., marking a collaboration rooted firmly in sustainable growth rather than short-term visibility. Headquartered in Puchong, Selangor, AV United has been active in the Malaysian professional audio sector since 1995, earning a reputation for continuity, market insight, and a distinctly hands-on approach to distribution. The partnership aligns dBTechnologies’ product innovation with AV United’s deep understanding of local market dynamics, responding to a growing demand for high-performance, scalable, and reliable audio solutions across the country.

Commenting on the agreement, Chin Foo Heng, Managing Director of AV United, stated, “With a dedicated team and a strong understanding of the Malaysian market, we are proud to embark on this new partnership with dBTechnologies. As a brand that delivers innovation, reliability, and exceptional sonic performance, dBTechnologies aligns perfectly with our mission of elevating the professional audio landscape in Malaysia. With our established distribution network and deep market knowledge, we are committed to growing the brand’s presence while supporting customers with the highest level of service. Together with dBTechnologies, we look forward to shaping a stronger and more dynamic Malaysian pro audio market.”

From dBTechnologies’ perspective, the Malaysian market plays a critical strategic role within Southeast Asia. As Patrick Hau, Regional Sales Manager for Southeast Asia, comments, “Malaysia represents one of the most significant and strategically relevant markets in Southeast Asia for any professional audio brand. We are quietly confident in the ability of our products to earn their place, but identifying a partner who genuinely shares our ambitions and long-term vision was essential. In AV United, we have found that partner. Through the leadership of Mr. Chin and his team, we are excited to introduce dBTechnologies’ portfolio to the Malaysian market in the very near future, building a presence grounded in consistency, trust, and performance. We very much look forward to seeing how Malaysian professionals will respond to what we bring.”

Running in parallel with this distribution-focused expansion, dBTechnologies has also announced a new direct market presence in Singapore, representing a key evolution in its commercial model for one of Asia’s most strategically relevant professional audio hubs. Under this structure, all sales activities in Singapore will be handled directly by dBTechnologies, with Patrick Hau serving as the primary point of contact and overseeing business development while maintaining close relationships with partners, integrators, and key industry stakeholders.

Supporting this direct approach is a collaboration with Loud Technologies Asia, which will operate as the authorised service and repair centre for Singapore. Widely recognised for its technical expertise across the professional audio solutions ecosystem, Loud Technologies Asia will provide post-sales support and technical assistance, reinforcing service quality and operational reliability within the market.

According to Manuele Poli, Head of Sales APAC at dBTechnologies, “Establishing a direct presence in Singapore is part of a broader vision to build deeper, more meaningful connections with markets that play a pivotal role in the evolution of professional audio. Singapore represents an environment where innovation, expertise and high expectations converge. By combining direct commercial engagement with the support of a trusted and highly skilled local partner such as Loud Technologies Asia, we are laying the foundations for long-term value, consistency and service excellence.”

Taken together, the Malaysia distribution partnership and the Singapore direct presence underline dBTechnologies’ intent to reinforce its commitment to Southeast Asia through a balanced, region-specific strategy. By pairing local expertise with closer commercial engagement, the company is positioning itself for a more focused, responsive, and sustainable role in the region’s increasingly sophisticated professional audio market.