ASIA: AVPro Global Holdings LLC is sharpening its focus on Asia with the appointment of Singapore-based Generation AV as its representation for the AVPro Edge and RTI brands in the region, signalling a calculated move to deepen reach across one of the world’s most dynamic professional AV markets. The parent company of AVPro Edge, AudioControl Pro, Bullet Train, RTI, ProControl, ThenAudio, and Murideo has aligned with a partner positioned at the intersection of distribution relationships, technical expertise, and on-ground market development.

“We are excited to partner with Generation AV in the Asia-Pacific region, representing the AVPro Edge and RTI brands to their network of technology integrators and AV specialists,” stated James Trumper, VP of International Sales at AVPro Global. “I am confident that the exceptional team at Generation AV will establish new and productive relationships for our product lines across this expansive territory.” From the regional partner’s perspective, the momentum is already visible.

“We started working with RTI several months ago and have had a great reception across different parts of Asia,” explained David McKinney, Managing Director of Generation AV. “Adding AVPro Edge to the portfolio really completes the system offering for our partners; We look forward to introducing the latest innovative products and services from both brands that represent vital solutions for integrators and AV specialist dealers and are confident we can build on the strong brand reputation AVPro Edge and RTI already possess in Asia.”