SAUDI ARABIA: As Saudi Arabia accelerates its transformation across tourism, culture, entertainment and hospitality, RCF and TT+ Audio have made a decisive move to strengthen their footprint in the Kingdom, appointing Innovative Audio Solutions, a division of the Thomsun Group, as their exclusive distributor in the Kingdom of Saudi Arabia with effect from January 1, 2026.

The appointment places sales and support for both the RCF and TT+ Audio brands under a partner with deep regional roots and long-standing market infrastructure, reflecting a targeted strategy to engage one of the Middle East’s fastest-evolving professional audio markets with greater technical focus and local expertise.

Innovative Audio Solutions operates as part of the Thomsun Group, a well-established regional organisation with a presence in the GCC since 1976 and a dedicated focus on the audio and musical instruments sector since 1990. Through Thomsun Trading’s extensive distribution network and broad customer base spanning education, hospitality, commercial developments and broadcast media, the new partnership is positioned to extend structured market coverage and professional support for both brands across Saudi Arabia.

For RCF and TT+ Audio, the appointment is framed not simply as a change in distribution, but as a strategic alignment with a partner capable of delivering technical proficiency and market awareness at a time when demand for professional audio systems in the Kingdom is rapidly expanding.

“Thomsun’s longstanding track record in the GCC region and their investment in audio distribution infrastructure make them a strong choice for our presence in Saudi Arabia,” says Luca Ombrati, Sales Manager at RCF. “We are confident that Innovative Audio Solutions will support our customers with the same professionalism and market understanding that define our global network.”

From the distributor’s perspective, the collaboration is being positioned as a long-term play built on shared operational values. “We are honored to partner with RCF and TT+ Audio for the Kingdom of Saudi Arabia. Collaborating with Yannik Dahms has been instrumental in aligning our strategic vision for this expansion. Our shared values of quality, service, and innovation will guide us in delivering world-class audio solutions to one of the region’s most dynamic markets,” adds Davis Varkey, General Manager of Thomsun Trading Est.