APAC: Barco has strengthened its distribution footprint across Asia-Pacific with the appointment of Midwich Group as its official distributors for projection and image processing products in several strategic markets, a move designed to widen access to the manufacturer’s professional visualisation portfolio while reinforcing local channel support.

The agreement covers Midwich Australia Pty Ltd for Australia, Midwich Limited for New Zealand, Midwich Malaysia Trading SDN.BHD for Malaysia and PT Midwich Indonesia Trading for Indonesia, placing Barco’s projection and image processing technologies firmly within Midwich’s established regional distribution and integration ecosystem.

“Partnering with Midwich marks a significant step for Barco in the APAC region,” said Jasline Tay, Regional Sales Head APAC, Barco Singapore. “Midwich’s deep knowledge of the AV channel, their strong local support network and dedication to the professional AV market makes them the ideal partner to help take our visualization solutions to the next level.”

The partnership brings together Barco’s portfolio of professional visual solutions with Midwich’s channel reach, logistics infrastructure and system integration expertise, giving integrators, resellers and end users in Australia, New Zealand, Malaysia and Indonesia greater access to the company’s ProAV technologies across sectors including themed entertainment, simulation, live events, corporate experience centres and education.

Central to the agreement is the availability of Barco’s flagship projection ranges from the G series, I series and QDX series, alongside the image processing portfolio that includes the popular Encore3, ensuring regional customers can source both display and processing platforms through a consolidated, locally supported distribution network.

David McIntyre, APAC Commercial Manager, Midwich Australia, commented, “We’re delighted to partner with Barco as the distributor for projection & image processing products. Barco’s technology has a reputation for delivering ‘wow’ moments and high-performance visualization. Our team is excited to support the integrator community in delivering these solutions with excellence – creating more immersive experiences for customers across the region.”

Claudio Cardile, Midwich’s ANZ Sales Director, also underlined the significance of the collaboration, stating, “We’re thrilled with this partnership and excited to bring truly immersive visual experiences to our customers. This collaboration combines Barco’s innovative projection and visualization technology with Midwich’s unmatched channel expertise – empowering our partners to transform spaces, inspire audiences and deliver unforgettable experiences everywhere.”