INDONESIA: Adamson has strengthened its presence in Southeast Asia with the appointment of PT. Panca Inti Bermitra (PIB Indonesia) as its exclusive distributor, marking a major step in the company’s regional expansion. The partnership gives Indonesian customers direct access to Adamson’s full portfolio, including the CS-Series, IS-Series, and the rapidly growing Vergence Group.

With a long history in professional audio distribution and integration, PIB Indonesia brings deep technical capability and a strong service-driven approach. “We’re excited to welcome PIB Indonesia to our global network of partners,” said Lee Stevens, APAC Sales Director at Adamson. “Demand for Adamson solutions has accelerated significantly in Southeast Asia, especially following the success of Vergence Group. PIB Indonesia’s market understanding and commitment to excellence make them the ideal partner to support our growing user base.”

PIB Indonesia’s Jakarta headquarters already house advanced demo spaces, technical labs, and training facilities. The company is now developing Indonesia’s first immersive audio space powered by Adamson’s FletcherMachine, positioning itself at the forefront of next-generation spatial audio for both live and installed applications.

Beginning in 2026, PIB Indonesia will also deliver Adamson Certified Training Programs nationwide, offering engineers, technicians, and system designers structured pathways to deepen their expertise and optimise system performance in the field.

Bun Sun, Director at PIB Indonesia, described the partnership as a significant milestone. “We are honoured to join forces with Adamson, a brand synonymous with innovation and sonic excellence. This collaboration allows us to deliver world-class solutions to the Indonesian market, and we look forward to introducing new training initiatives and immersive technologies that will raise technical standards across the industry.”