APAC – MEA: In a strategic move to bolster its leadership and accelerate growth across emerging and established markets, Shure has announced the appointment of Ekta Shetty as Senior Sales Director for Africa, the Middle East, India, Southeast Asia, and the Pacific.

Based out of the company’s Dubai office, Ekta will oversee Sales Management, Market Development, Channel Marketing, and Customer Experience teams across Dubai, India, Singapore, and Australia. Her mandate includes driving business expansion, fortifying Shure’s distribution network, and advancing the brand’s go-to-market and marketing strategies across these key territories.

With over 15 years of international leadership experience in the AV and Unified Communications industries, Ekta brings a proven record of delivering growth and operational excellence. She previously served at Barco, where she successfully led sales and marketing across the Middle East, Africa, and Asia Pacific, streamlining operations, optimising channel programs, and enhancing regional performance.

“I am proud to welcome Ekta to Shure,” comments José Rivas, Vice President and Chief Sales Officer. “With her strong sales and marketing expertise, extensive experience, and deep network within the AV and UCC industries, we are confident that Ekta will make a significant contribution to our growth and play an instrumental role in shaping our future plans for the region.”

Ekta’s appointment aims to reaffirm Shure’s commitment to strengthening its presence and accelerating growth across Africa, the Middle East, India, Southeast Asia, and the Pacific, while deepening its footprint in the fast-evolving Collaboration and Conferencing segment. And the move also underscores Shure’s focus on leadership excellence, market expansion, and customer-centric innovation across one of the most dynamic and diverse regions in the global AV industry.

Reflecting on her role, Ekta concludes, “Joining Shure feels like embarking on a new adventure with a close-knit team ready to create meaningful impact and lasting success across the Africa, Middle East, India, Southeast Asia, and Pacific markets. I am delighted to be part of Shure’s vibrant community, where collaboration turns ideas into reality and challenges into opportunities.”