TAZAAR looks to revolutionise the world of asset tracking with the launch of its innovative GeoTag DIN Rail. Making its global debut as a central part of the PLASA Show’s Innovation Gallery, the new solution provides visibility to asset management professionals who need to know exactly where every power unit is at any time. The new solution sees TAZAAR’s rugged GPS tracker reimagined to bolt directly onto generators, power units, and heavy industrial equipment, making it the perfect solution for protecting expensive power equipment.

With GeoTag DIN Rail, TAZAAR affirms it is solving the problem of how to effectively protect expensive equipment in open areas without a permanent security presence. GPS support ensures that users will always know that their power supplies are in the right place, preventing potentially disastrous situations and lowering the risk of equipment theft.

The pioneering GeoTag DIN Rail is an industry first GPS-enabled tracking device engineered for power distribution and energy systems such as those used in touring, rental and live event environments. It has been created to deliver real-time location, motion alerts and asset-level insights.

GeoTag DIN Rail combines industrial durability with digital intelligence. It supports near real-time GPS location tracking, even in remote locations, without relying on proximity to smartphones or consumer networks. This can be managed and remotely configured to update tracking intervals or geofencing remotely via the GeoTag platform.

The DIN rail-mountable solution tracks location via satellites, cell towers, or Wi-Fi proximity. It also features a global SIM that automatically connects to networks in over 170 countries. Designed for secure and discreet bolt-on installation, it is weather-resistant, tamper-resistant and shock-tolerant.

GeoTag DIN Rail’s battery is charged via the host product and will use its own battery when on standby. This gives it a standard runtime of 10 days with tracking at 10-minute intervals. Modular DIN Rail Battery add-ons can be purchased, providing full customisation of backup battery life and the ability to quickly extend or reduce battery life based on job requirements.

GeoTag DIN Rail also offers a variety of smart features to benefit asset management. The live dashboard will allow users to visualise the location, movement history and asset groupings. The movement alerts feature will allow users to receive alerts for unauthorised movement while the virtual security fences set location boundaries and trigger security alerts if crossed.

Manufactured exclusively in the UK, GeoTag DIN Rail is fully integrated with TAZAAR’s AssetID platform, meaning it offers product lifecycle visibility and enhanced traceability via a unique Digital Product Passport. This integrates asset history, ownership changes, maintenance records and environmental data, helping companies meet compliance standards and sustainability goals.

“GeoTag DIN Rail is more than a tracker, it’s a compliance-ready, visibility-enhancing, loss-preventing tool for professional teams who can’t afford to lose track of their power infrastructure,” explains TAZAAR Co-Founder and CEO, Lisa Stafford. “Whether it’s backstage, in transit, or on a remote site, GeoTag DIN Rail keeps the crew informed and in control.”