CHINA: At the grand opening of the Versatile AI Virtual Film Base and AI Virtual Film Technology Launch Event held on 14 July in Deqing, the world’s largest monolithic LED virtual production stage was officially unveiled. Jointly developed by Absen and Versatile, the monumental setup boasts a 270-degree curved LED screen with a staggering 50-metre diameter and a height of 12 metres. Occupying a total floor area of 5,000 square metres, the LED display itself spans approximately 1,700 square metres—equivalent to four standard basketball courts.

This milestone marks a significant leap forward for LED virtual production technology, which enables the recreation of complex, large-scale cinematic scenes using immersive 8K LED walls and realistic lighting with minimal reliance on physical sets. Scene changes can now be executed within minutes, enhancing both creative flexibility and operational efficiency. The result is a more immersive and authentic filming environment that supports higher productivity and elevates the overall visual impact of content creation.

Absen, committed to pushing the boundaries of LED virtual studio capabilities, has addressed several key technical challenges to enhance on-camera display performance. Among the standout features of its system are HDR rendering, precise colour reproduction, high frame and refresh rates, and the mitigation of moiré and aliasing effects during close-up filming—forming an integrated, industry-leading virtual production solution.

The company’s longstanding partnership with Versatile has played a crucial role in the successful execution of this landmark project. Both technical teams collaborated closely throughout every stage—from early planning and problem-solving to on-site installation and calibration. Absen’s contribution extended beyond supplying high-resolution, fine pixel pitch LED displays; the company also provided a comprehensive solution encompassing core display technologies, expert engineering, colour management, and end-to-end technical support.

With virtual production technologies increasingly transforming the global film and television industry, Absen’s LED-based solutions have seen adoption across major international markets, including the United States, China, the United Kingdom, France, Russia, and Canada. Numerous virtual studios and xR stages have already integrated Absen’s systems, with flagship projects consistently earning strong market recognition.

This latest achievement in Deqing not only establishes a new benchmark in terms of physical scale, but also underscores Absen’s ongoing commitment to driving innovation, enhancing production quality, and expanding the creative possibilities of virtual production.

Versatile Media Ltd., founded in 1993 and headquartered in Hangzhou, Zhejiang, operates the world’s first AI-powered virtual production base in Deqing, with branches in Beijing and Vancouver. Employing nearly 400 professionals, the company specialises in film and television content, virtual production, and advertising—bringing together creativity and technology across pre- and post-production, R&D, and content development.