MIDDLE EAST & ASIA: NEP Group – reputed media services provider for live sports and entertainment worldwide – continues to invest in the Middle East and Asia, as they announced the appointment of experienced media industry executive Mohammad Hammoud as the first Chief Commercial Officer (CCO) for NEP’s Middle East and Asia business. He will report to Martin Stewart, who is serving as interim regional president in addition to his role as NEP Group CEO, and to Mike Werteen, NEP’s Global CCO.

Martin Stewart commented on the appointment stating, “I’m very pleased that Mohammad is joining our team at a time of opportunity in the region and for NEP as we continue to expand our service offerings. His market insights and experience in building strategic, high-performing sales teams will be invaluable as we look to grow our footprint and reach in Singapore, India, the Middle East and all of Asia. I’m excited to see Mohammad leading our commercial efforts.”

Based in Riyadh, Saudi Arabia, Mohammad Hammoud’s career spans more than 20 years in the media and advertising industry, and he brings a wealth of strategy, commercial and transformation leadership experience to his new role. Prior to joining NEP, he served as VP Commercial & Strategic Advisor for Rotana Media Services in Riyadh where he advised the executive team on market trends and a range of topics and initiatives including investment strategies, tender responses, revenue diversification, digital transformation, sales optimization, regulatory issues, and risk management. Before his most recent role, he worked as a sales manager in the PR & advertising industry in Jeddah.

Mohammad Hammoud shared excitement about his new role, as he commented “I am thrilled to join the NEP team as CCO to continue building on the company’s momentum and growth. It’s an exciting time for us to expand our reach and to introduce our customers to a full range of customer-driven, innovative solutions, for any size or type of production. I couldn’t be happier, and I am eager to begin meeting with colleagues and customers starting next week in Dubai.”

The company affirms that Mohammad’s first priorities will be to meet with customers and company staff across NEP’s locations in UAE, KSA, India and Singapore.