Ayrton has appointed Vardhaman Megatech (VMT) as its new, exclusive distributor for India. VMT is a professional audio and lighting distribution company with a family history that spans 6 generations from its formation in 1807. VMT’s thriving professional audio and lighting business was first introduced in 1958 and operates through a retail division (VMT Retail) of 13 nationwide stores/offices, an enterprise division (VMT Enterprise) specialising in serving corporate clients and institutions, and a distribution division (VMT Distribution) that represents some of the world’s leading brands in professional audio and lighting.

“We are thrilled and honoured to be Ayrton distributors,” said VMT’s country head for Distribution Sales, Kekul Sheth. “Ayrton’s reputation for innovation, quality, and excellence in the professional lighting industry is second to none, and we are excited to bring their exceptional product range to our customers.

The growth of the entertainment and event industry in India, coupled with the rising demand for high-quality productions, creates opportunities for innovative lighting solutions. Ayrton is renowned for pushing the boundaries of technology and design, and their product range aligns perfectly with our commitment to offering cutting-edge solutions to our customers. We are confident that Indian lighting professionals, event organizers, and production companies will appreciate the unmatched quality and capabilities that Ayrton fixtures offer.”

“We believe that the partnership with Ayrton will strengthen our position in the professional lighting industry in India and enable us to provide our customers with innovative lighting solutions that meet their highest expectations,” added Jeff Mandot, director of Sales at VMT.

VMT’s immediate plans to develop the Ayrton brand within India include targeted marketing campaigns, online promotions, and participation in industry events to raise awareness. “We will organize training workshops to educate professionals on Ayrton’s advanced technologies, and collaborate with designers and production houses to showcase Ayrton fixtures’ transformative capabilities in high-profile projects,” confirmed Sheth.

“We are so happy to welcome VMT into the Ayrton distribution network,” concluded Michael Althaus, Ayrton’s global sales director. “VMT’s exceptional customer service and technical knowledge, combined with their total commitment to supporting their customers throughout their Ayrton journey, will ensure VMT customers have all the necessary resources and expertise to make the most of Ayrton’s innovative technologies in achieving their creative vision. We are looking forward to seeing the outcomes from this exceptionally creative region.”

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