Fadi will work closely with Ryan Burr, Head of Technical Sales & Application Engineering at Sennheiser Middle East who said, “A certain amount of confidence has returned to the market in 2017 and we’ve been running at above 20% versus the previous year. This is clearly the time for us to reinvest in our regional presence to capitalize on new opportunities. Fadi is the ideal candidate to help us drive further growth as he brings with him wide-ranging knowledge of our customer base and pertinent skills that will be invaluable to our team and our customers.”
As a part of the Technical Sales and Application Engineering department, Fadi will help deliver technical support for the System Solutions channel across all of Sennheiser’s target verticals. His skills and experience working with system integrators will be integral to getting Sennheiser’s Business Communication products into some of the exciting projects taking place in the region in the coming months and years.
Prior to joining Sennheiser, Fadi held the position of Audio Division Manager at Venuetech, Sennheiser’s long standing distributor in the region. As a result, he already has a wealth of experience and knowledge on the technical and commercial aspects of Sennheiser’s range of audio solutions. During his tenure with Venuetech, Fadi led project design and client support efforts on high-profile projects such as the Sheikh Zayed Grand Mosque in Abu Dhabi, King Saud Stadium in Riyadh, Basra Stadium in Iraq, and the Lusail and Khalifa Stadia in Qatar.
Commenting on his new position, Fadi said, “Joining Sennheiser presents me with the opportunity to drive innovation and the uptake of best practices in the Middle East industry. Over the duration of my career in the UAE and Lebanon, I have established professional relationships with key industry figures which I will now leverage to help Sennheiser penetrate into new customer accounts.”
Fadi holds a diploma in audio-visual and sound engineering from the Academie Des Sciences Cinématographiques Et Théâtrales in Lebanon, and has achieved several certifications from vendors including Electro Voice, Dynacord, Extron, AMX, Datasat, Biamp, and Audinate.