Coinciding with the 90th anniversary of Electro-Voice and the 70th anniversary of Dynacord, the event was the perfect way to celebrate the historic milestones and bright future of these two iconic brands. New branding, marketing and over 41 new products were presented under the Loud&Clear campaign.
The launch event comprised of three session tracks inclusive of inspirational keynotes and messages from company executives. The product sessions combined presentations with live demos and three breakout mini-seminars with product experts allowed for a deeper dive into the product features.
The event began with a company presentation from the VP of Sales ASEAN, Mr Biswas Surajit. This was followed by insights on the Loud&Clear strategy by the Director of Regional Marketing for Business Unit Communications Systems, Mr Johannes Huth and an overview of the branding and portfolio strategy from the Director of Global Brand Management & Marketing Communications, Ms. Christina Balanon. These presentations underscored the core of the Loud&Clear campaign – a commitment to the professional sound market through a range of new products, strengthened brands, training and marketing.
The product and breakout sessions kicked off with the introduction of a new series of powered and passive portable loudspeakers from Electro-Voice. The ELX200 series offers professional audio quality, precision control and robust construction, all in an ultra-lightweight package. Each model features EV’s signature QuickSmartDSP engine for enhanced system control, including wireless configuration and monitoring via the new QuickSmartMobile application. Under the tagline “Sleek Sounds Stunning”, EV introduced the EVOLVE 50 portable column system, a new form factor for the family that offers an uncompromising combination of low-profile looks, lightweight portability, easy setup and high-fidelity audio for use in mobile DJ, live music and rental company applications. Both ELX200 and EVOLVE 50 further expand the options available in most powerful family in portable sound.
From the professional installation product range, the new EVC series represents a compact and cost-effective option that is engineered to acoustically and aesthetically complement the existing models in the EV-Innovation family. The first phase of the EVC product series consists of three 2-way models, each offered in two colors, two levels of weatherization, and two coverage patterns. The 8”, 12” and 15” full-range cabinets are available, along with a matching single 18” subwoofer. In addition to the growing EV-Innovation family, the renowned EVID commercial speaker family has also expanded with the EVID-S series, providing three surface-mount speakers (4”, 5” and 8”) and two subs (2 x 10” and 1 x 12”). Designed with the contractor in mind, the innovative new SmartMount-System makes installation quicker and easier than ever. As with EVC, EVID-S models are compact and cost-effective with no compromises in sound quality. They are suitable for the widest range of commercial sound and fixed installation applications, including retail spaces, bars/restaurants and gyms.
The biggest announcement of the session was the Dynacord L Series and C Series dual-channel power amplifiers with FIR-Drive, designed for live music and installed applications respectively. Both series comprise a powerful linear amp design with a best-in-class feature set that brings real professional performance to a new, more accessible price point. Four different models per series are available, with total output power ranging from 1300 W to 3600 W. Engineered for stability at 2 ohms, they represent the cutting edge of amplifier performance and reliability in their market segment. A new, powerful and easy-to-use software tool allows full configuration, control, and supervision of sound systems with multiple amplifiers. Attendees were clearly impressed with the performance of the amp/speaker combinations during system demonstrations.
That evening the attendees were invited to a gala dinner at the Westin ballroom. The night of fun-filled live entertainment included violin maestro Dr. Joanne Yeoh, one of the most acclaimed musicians in Malaysia; the Of Feathers and Chapters acapella group; and Debbie Su and her band. The evening’s proceedings were equipped with the Electro-Voice sound reinforcement including EVC 8”, 12” and 15” 2-way full-range cabinets, the 18” subwoofer and EVC-1122/VI variable intensity loudspeakers. The system was enhanced with ELX20010P and ETX-12P for front fills and stage monitors respectively. The event ended on a high note with a resounding success.