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Electrifying Visuals Mesmerise 62,000 Fans at King’s Cup Finale in Jeddah

by Elton -

SLS Production, 555 Live Experience, and Laser Saga deliver a masterclass in stadium-scale lighting spectacle, blending advanced fixtures and flawless execution. A mesmerising sea of light and colour enveloped the sold-out King Abdullah Sport City in Jeddah on 31 May, as fans witnessed the grand finale of the 2025 King’s Cup.

Beyerdynamic to be Acquired by China’s Cosonic Intelligent Technologies

by Elton -

GLOBAL: In what appears to be a significant development for the global professional audio industry, reports suggest that German audio equipment manufacturer Beyerdynamic is said to be acquired by Chinese firm Cosonic Intelligent Technologies for an estimated initial purchase price of €122 million. The deal was rumoured to be formalised on 5

d&b Audiotechnik Flies High as China’s First-ever Cable Suspended Stadium Audio System

by Elton -

512 d&b Audiotechnik SL-Series loudspeakers suspended using over 126m of steel cables offer flawless coverage to 70,000 fans for Jason Zhang’s unforgettable 12-night residency at Beijing’s iconic Bird’s Nest Stadium A landmark in professional audio was recently achieved in China. From 18th April to 11th May 2025, music sensation Jason Zhang

Travis Scott’s Visual Masterpiece Enthralls Doha

by Elton -

CTME Delivers Colossal LED Experience and Pioneering Visuals for Rap Icon’s Qatar Show Travis Scott’s recent performance in Doha transformed Qatar’s capital into a pulsating digital spectacle, powered by Creative Technology Middle East’s delivery for Live Nation. More than just a concert, the event stood out as an immersive audiovisual experience

d&b expands Soundscape‘s creative usability with the launch of Create.Control.

by Elton -

d&b audiotechnik has introduced Create.Control, a standalone software that opens the creative possibilities of the d&b Soundscape ecosystem to a wider range of users. With Create.Control, the creative freedom of object-based mixing now gets its own space, enabling sound designers, engineers, and creatives to explore extensive features in an independent environment

Neutrik Group and NMK Electronics Advance Fibreoptic Training In KSA

by Elton -

SAUDI ARABIA: Neutrik Group’s EMEA team recently conducted a series of fibre optic training sessions at NMK Electronics Trading LLC’s Experience Centre in Riyadh, Kingdom of Saudi Arabia. The sessions reflected Neutrik’s ongoing commitment to building technical know-how across the region’s pro AV and broadcast markets. Attended by AV professionals across application specialisations,

GIANT Truss Appoints LEWMINADIO as South India Distribution Partner

by Elton -

INDIA: Indian trussing solutions manufacturer GIANT Truss has officially appointed LEWMINADIO as its authorised distribution partner for the South India region, marking a significant step in the brand’s expansion across the country’s dynamic live entertainment and professional AV markets. Announced via Lewminadio’s official LinkedIn channel, the new partnership brings together GIANT Truss’s reputation for

Bose Professional Unveils Compact Forum Series Loudspeakers

by Elton -

Bose Professional has announced the global availability of the Forum series multipurpose loudspeakers. The Bose Professional Forum series offers exceptional fidelity and surprisingly high output in a compact, install-friendly form factor—bringing a level of performance that’s rarely found in loudspeakers of comparable size and price. “Forum full-range coaxial point-source loudspeakers are incredibly

QSC Audio Appoints Music Bliss as Official Distributor in Malaysia

by Elton -

MALAYSIA: QSC Asia Ltd. has announced the appointment of Music Bliss as the authorized distributor for its QSC Audio product portfolio in Malaysia. “We are excited to expand our presence in the Malaysian music market with Music Bliss,” says Kim Muurholm Juergensen, Director of QSC Audio Sales, APAC. “Music Bliss is renowned for

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