SOUTH KOREA: Prism Sound has appointed Seoul-based GEARLOUNGE as its official distribution partner for South Korea, strengthening its reach in a market with a particularly strong recording, production and K-pop community.

Established in 2005, GEARLOUNGE is one of South Korea’s leading professional audio distributors and retailers, representing an extensive portfolio of international recording and music technology brands. Beyond distribution and retail, the company offers e-commerce, product demonstrations, education, technical support and professional systems integration. Its specialist SI team has designed and installed numerous recording and production facilities, while its GLAB Studios provide facilities for recording, mixing, mastering and immersive audio production.

Under the agreement, GEARLOUNGE will represent Prism Sound’s complete range of professional audio products in South Korea, including the Lyra 2, Titan and Atlas audio interfaces, as well as the flagship DREAM-ADA modular conversion system.

“GEARLOUNGE is exactly the kind of partner we want representing Prism Sound. It is a brilliant company with an excellent reputation, a highly capable team and strong relationships across recording, production, education, immersive audio and systems integration. We are genuinely excited about working together. GEARLOUNGE’s commitment to quality, technical expertise and customer support makes it perfectly positioned to develop the full Prism Sound range in South Korea. We look forward to many successful years of business together,” says Mark Evans, International Sales Director at Prism Sound.

Welcoming the partnership, Junghwa Lee, Founder & CEO of Gearlounge, says: “We are absolutely delighted to be partnering with Prism Sound. It is a brand we have long held in deep respect. We are incredibly excited to finally be working together and are fully committed to bringing their world-class audio solutions and uncompromising audio quality to the Korean market.”

Bosang Kim, General Manager at GEARLOUNGE, adds: “Our whole team is thrilled to welcome Prism Sound. We are incredibly proud to represent Prism Sound, and our entire staff is geared up and excited to bring these legendary products to the South Korean pro audio market.”

GEARLOUNGE will oversee local sales, product demonstrations, technical guidance and after-sales support for Prism Sound customers throughout South Korea. Products will be available directly through GEARLOUNGE as well as its authorised dealer network.