GLOBAL: Kling & Freitag has appointed Aljoscha Bergforth as Sales Director, with responsibility for the strategic development of its sales activities and the support and expansion of customer and partner relationships in Germany and international markets.

Bergforth will work with the existing team to strengthen relationships with distributors while identifying new opportunities across the global professional audio market. The appointment also forms part of Kling & Freitag’s efforts to increase its market and customer focus and shape its future sales strategy.

Jürgen Freitag, Managing Director of Kling & Freitag, said Bergforth brings market understanding, customer proximity and a focus on sustainable development, adding that the company aims to strengthen distributor partnerships while exploring new opportunities globally.

Bergforth said he looked forward to bringing Kling & Freitag’s technical expertise, quality and professional audio industry focus to sales, supporting customers and partners, and helping shape the company’s future.