SOUTHEAST ASIA: RCF has announced the appointment of Adam Wong as Business Developer for Southeast Asia, reinforcing the company’s commercial and market development activities across one of the world’s fastest-growing regions for professional audio and installed sound.

Based in Kuala Lumpur, Malaysia, Wong brings extensive experience spanning professional audio, building technologies and channel-driven sales operations, with a strong background in APAC-focused business development initiatives. His previous work has included professional sound market expansion, partner program development, product demonstrations, technical roadshows and support for major projects across the Southeast Asian market.

RCF noted that Wong’s familiarity with principal-distributor business structures, combined with fluency in English, Mandarin, Cantonese and Bahasa Malaysia, positions him strongly to navigate the region’s diverse commercial and cultural landscape.

In his new role, Wong will support growth strategies for both RCF and TT+ Audio throughout Southeast Asia, focusing on expanding opportunities across live sound and installed audio sectors. His responsibilities will additionally include project development support, market feedback analysis, competitive insights, technical presentations and training assistance for regional sales and technical teams.

“Southeast Asia is a strategic region for RCF and TT+ Audio, with strong potential across our entire product portfolio,” said Federico Lugli, Export Manager at RCF. “Adam’s experience makes him a valuable addition to our international team. His market knowledge, technical understanding, and ability to manage cross-cultural relationships will help us reinforce our presence and provide even stronger support to our partners.”

Commenting on the appointment, Wong said: “Joining RCF is a meaningful opportunity to represent a brand that truly understands the ‘Art’ of sound. My goal is to ensure our partners feel the full weight of RCF’s global expertise right here on the ground. I look forward to working with Federico and the team to bring the engineering excellence of RCF and TT+ Audio to new projects and venues across Southeast Asia.”