CHINA: Analog Way has taken a significant step in its Asia Pacific growth strategy with the establishment of Analog Way China Co. Limited, a Shenzhen-based joint venture formed in partnership with Zhu Rongjun, Founder and General Manager of Jiangsu Rongze Tianyun Electronics Co., Ltd. The move marks a deeper commitment to the Chinese professional AV market, with a focus on enhancing localised support and expanding operational capabilities.

Announced during the opening of Analog Way’s new office in Shenzhen, the joint venture is positioned to improve technical support, after-sales service and spare parts availability for customers and partners across mainland China. The development reflects the company’s intent to build a stronger on-ground presence while aligning more closely with regional market demands.

For Analog Way, the Chinese market remains a key pillar in its broader international expansion strategy. “China is a key market for Analog Way. The creation of this joint venture and the opening of our China office are important steps to strengthen our presence and investment in the region. We look forward to continuing to develop the market together with our local partners,” said Eric Delmas, Chief Executive Officer of Analog Way.

The new entity also formalises a working relationship that has evolved over the past three years between Analog Way and Zhu Rongjun’s organisation, built around a shared emphasis on long-term collaboration and customer support. “In the Chinese market, credibility and long-term commitment are essential. Our cooperation is built on a shared focus on technical support, after-sales service, and long-term responsibility to our customers,” said Zhu Rongjun.

From a regional perspective, the joint venture is expected to further reinforce Analog Way’s ecosystem across Asia Pacific, strengthening collaboration with partners while enabling more responsive service delivery. “China is a strategic market for Analog Way in Asia Pacific. With this joint venture and our expanded local presence, we are reinforcing our ability to support partners and customers while continuing to grow the professional AV market across the region,” added Guy de Souza, Vice President of Analog Way Asia.

Alongside the announcement, Analog Way also revealed new strategic partnerships with several companies operating within mainland China’s rental and professional AV sectors. These collaborations are aimed at expanding the deployment of Analog Way’s screen management systems across live events, touring productions and corporate environments, further embedding the brand within the region’s fast-evolving live production landscape.