VIETNAM: AUDIOFOCUS has taken a decisive step in strengthening its Southeast Asian presence with the appointment of Mega Sound as its exclusive distribution partner in Vietnam. The agreement positions the Belgian loudspeaker manufacturer for a renewed push in the market, with Mega Sound, a division of MegaGroup Vietnam, set to distribute Audiofocus’ full portfolio of line array, constant curvature, point source, stage monitor and column loudspeakers from its headquarters in Hanoi.

The partnership is being framed as a strategic relaunch of the Audiofocus brand in Vietnam, leveraging Mega Sound’s established customer base and project experience across multiple market segments. Håkan Sjöö, International Sales Manager at AUDIOFOCUS, comments, “This new partnership with Mega Sound represents a relaunch of the Audiofocus brand in an important territory. With Mega Sound’s strong customer relationships and project expertise we see exciting opportunities in many vertical markets, scaling from karaoke rooms to theaters and conference venues.”

From the distributor’s perspective, the focus is firmly on introducing the latest generation of Audiofocus loudspeakers to the local market. Mega Sound’s Director, Quang Minh, adds, “We are excited to introduce the new generation of Audiofocus loudspeakers to our customers. Early reactions suggest strong interest in their build and audio quality, and I’m confident the brand will soon feature in some prestige projects.”

The distribution agreement is effective immediately, with Mega Sound already inviting customers to experience Audiofocus loudspeaker demonstrations as the brand begins its next chapter in the Vietnamese professional audio landscape.