SOUTHEAST ASIA: Powersoft has reinforced its global growth and partner support strategy with two key new appointments: Alessandro Bizzarri as Marketing Communications Specialist and Sofian Osman as Solutions Engineer for Southeast Asia. Together, they bring deep expertise spanning marketing, systems integration, and technical operations — strengthening Powersoft’s ongoing commitment to innovation and partner enablement worldwide.

With over a decade of experience in the professional audio and musical instrument industries, Bizzarri began his career as a sound engineer in the distribution sector before moving into editorial and marketing roles. He contributed to one of Italy’s leading B2B AV technology magazines and later served as a channel marketing specialist for a major Italian distributor, developing joint marketing plans with global brands. Alongside his professional career, he lectures at Roma Tre University, sharing real-world industry insights with aspiring audio professionals.

“In the professional audio industry, Powersoft is a true top-of-mind brand when it comes to performance and reliability in amplification,” said Bizzarri. “Having spent years on the distributor side, I understand how vital it is to listen to local needs and provide consistent support. My goal at Powersoft is to bridge those connections — helping partners and clients strengthen their presence through cohesive campaigns and brand consistency.”

Osman joins as Solutions Engineer for Southeast Asia, bringing more than 15 years of technical experience across AV and video conferencing. His background spans project engineering, large-scale system integration, and technical training across corporate, education, and government sectors. Prior to joining Powersoft, he worked as Commissioning Agent/AV Field Engineer at AVI-SPL Singapore, specialising in system deployment and client training.

“What excites me most about joining Powersoft is its commitment to innovation through sustainability and intelligence in sound,” said Osman. “The company’s vision — to deliver energy-efficient, networked amplification with uncompromising audio quality — aligns perfectly with my passion for intelligent system design and future-ready AV integration.”

Osman’s focus will include strengthening Powersoft’s technical presence in Southeast Asia through training programmes, system design consultations, and proof-of-concept initiatives. His mission: to empower integrators and consultants with a deeper understanding of how Powersoft’s ecosystem — from Mezzo to Unica — integrates seamlessly into modern AV infrastructures.